Where leaders love to learn

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it is in fact a HUGE opportunity. Why? If clients know it is in their control, then they believe that it is much harder to fabricate. It … Continued

Salon Design: 12 Fantastic Restroom Sign Ideas

It’s the little things that count, right? We’ve all heard that expression. This is particularly true when it comes to salon design. You see, some of the most memorable aspects of a salon (outside of customer service) is the decor and the style. Now, amazing chairs and tables are a sure fire way to show … Continued

It's happening: There is Going to be a Salon Owners Summit 2016

In January, the inaugural Salon Owners Summit brought 150 amazing salon owners together in Dublin to learn how the world’s best salons will market themselves in 2015. Almost half of the attendees filled out the feedback form and we are delighted to tell you that 97% said they would attend another Salon Owners Summit in … Continued

What Salon Clients Don't Want To Hear – Salon Growth Series Ep. 3

When it comes to customer service, everything counts; from the decor in your salon, to the appearance of your staff.  However, one of the most important areas that can make your business really stand out is in how your team communicate with clients. Sometimes, some of the simplest phrases and terms can have a really … Continued

The Most Under Utilised Salon Marketing Strategy – VIDEO

Discounts, special offers, give aways and deals. These are just a few of the most common salon marketing strategies. They have been the go-to tactics for years, and we understand why. I mean, it is understandable to see the appeal of these plans. There is, however, one salon marketing strategy that is rarely used but unbelievably effective! … Continued

Phorest's Salon Guide To The International Holiday's Of March

Did you know that March is officially considered the Umbrella Month? In fact, every month has a similar title (February is the Heart Month, April is the Garden Month, etc). But another interesting fact is that every single day is an international holiday of some kind. Considering the fact that International Women’s Day has just … Continued

Driving Salon Clients In During The Quiet Times

There have been a lot of tips and advice given recently about how to maximise busy periods of the year and make the very best of the holiday seasons, but what about those months where business is generally down? These are some of the most important times to get clients coming through your doors to … Continued

Professional Beauty London 2015 & The Trade Show Survival Guide

Phorest are on stand N52 at Professional Beauty London in Excel this year – make sure you drop in! We have an amazing giveaway running during the show! If you are having trouble viewing this video, then click here. Trade Show Survival Guide It’s easy to worry about surviving hair and beauty trade shows, particularly when … Continued

The Very Best Takeaways From the Salon Owners Summit 2015

So the very first Salon Owners Summit is now done and dusted! At the Summit, some of the industries best and brightest gave attendees in-depth insights on how to make their salons stand out in 2015. From Alan Austin-Smith giving a powerful, uplifting look at shifting your goals in order to attract positive reactions, to … Continued