Where leaders love to learn

Built Over Generations, Ready for What’s Next: Why Goldsworthy’s Hairdressing Switched to Phorest

When your family salon business has been thriving for more than 60 years, changing its core technology is not a decision you make lightly. Josh Goldsworthy explains why Goldsworthy’s Hairdressing switched to Phorest, how the team made the move simple and why they have never looked back. Goldsworthy’s Hairdressing is a business built on legacy, … Continued

AI Visibility 2026: Will ChatGPT Recommend Your Salon, Clinic, Medspa? 

TL;DR: AI tends to recommend premium salons, beauty clinics and medspas that are clearly positioned, consistent everywhere online and backed by proof (reviews, real content, third‑party mentions).  At the end of 2024, I was actively looking for an agency or freelancer to help with GEO, because I wanted to know how businesses become visible in … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Best Aesthetic Clinic Software for Booking in 2026: A Comparison for Growing Aesthetic Practices

The short answer: The best aesthetic clinic software for booking in 2026 depends on your practice size and goals. For growing multi-provider aesthetic clinics in the UK and Ireland that need booking, client management, marketing, and reporting in one connected platform, Phorest is the leading choice. For large enterprise operations, Zenoti is the established option. … Continued

Aesthetic Clinic Software in 2026: Forms, Reporting, AI, and What to Look For

The best aesthetic clinic software in 2026 connects scheduling, consultation forms, clinical charting, reporting, and client communication in a single platform. Rather than managing five or six disconnected tools, growing aesthetic clinics need one connected system that gives owners visibility into revenue, retention, and client journeys all in one place. Phorest is built specifically for … Continued

Best Aesthetic Clinic Software Loyalty and Membership Features 2026

The best aesthetic clinic software in 2026 should handle scheduling, memberships, loyalty programmes, treatment plans, and reporting from a single connected platform. As medi-aesthetics becomes increasingly competitive, clinics that rely on fragmented systems with separate tools for marketing, bookings, and client records find themselves spending more time managing software than growing their business. This guide … Continued

What to Look for in Medi-Aesthetic Clinic Management Software: Forms, Treatment Plans, Targets, and Reporting

The best aesthetic clinic management software does far more than book appointments. Growing clinics need integrated consultation forms, structured treatment planning, staff performance tracking, and real-time reporting, all connected in one platform. This guide covers the four operational features that matter most, and what to look for in each. What makes clinic management software different … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalised service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued