Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.

Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.  If a potential client has questions before committing to a treatment and there’s no clear path to request a … Continued

Keeping the Flow: How to Improve Internal Communication in Your Salon, Clinic, or Spa

Communication is the foundation of every high-performing team, especially in detail-driven environments like salons, spas, and clinics. It’s what keeps the all-important flow intact—minimising misunderstandings, enhancing collaboration and ensuring every guest experience is exceptional. When communication breaks down, everything from operations to team morale can hang in the balance. Effective internal communication, which can often … Continued

Meet the Salon Today 200 Honorees: Hott Salons

We spoke to Lia Hakim, the founder of Hott Salons in New York, a Salon Today 200 Honoree for two consecutive years in the Growth category.  Lia is a business leader who has always followed her instincts. A hairstylist by trade and part-time flight attendant, she now owns two successful salons and continues to expand … Continued

Tools for Success: Over 25% of Salon Today 2024 Honorees Use Phorest

Starting a salon with a dream and a business plan takes guts. Turning it into a thriving business takes years of relentless passion, vision, and daily dedication. That’s why, if you are anything like the Phorest team, you eagerly anticipate the annual reveal of the Salon Today 200 awards. We take pride in celebrating our … Continued

Workshop Your Social Media Strategy with The Creative Society

As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their customers. However, the things that make social media an unpassable opportunity can also be some of its greatest challenges. To an untrained eye, social media can resemble … Continued

Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon

The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation. He enthralled the crowd with his stories and straight-talking insights. In … Continued

Céad Míle Fáilte: Welcome to the 2024 Salon Owners Summit Recap

The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Now celebrating its 20th business anniversary, Phorest prides itself on being more of … Continued

Phorest’s Guide to the Art of Salon Photography

The hair and beauty industry thrives on visual storytelling. Our services promote not only self-care but also self-expression. Whether through a striking hair transformation, fresh nails, or skincare that leaves them glowing—we help our clients declare to the world, “This is me.”  Yet, how do we tell the story of our own businesses? How do … Continued

Phorest Reports. Now With More Dashboards for Even More Insight

This week we are winding down our coverage of the Summer Collection, but don’t worry if you feel you aren’t yet up to speed! The Summer Collection is the biggest drop of new features in Phorest history, and we aren’t done talking about them yet. So far, we’ve covered Phorest Ads Manager, PhorestGo 2.0, Expert Recommendations … Continued