The Daily Deal – an Effective Way to Damage Your Brand and Deplete Your Profit

Daily deals – a temptation that many salons have and will give into. It seems like an easy and effective way to get new clients through the door. Thousands of people will receive an email with your salon and services in it – it has to work right? Think about it. You’re increasing awareness, and … Continued

How To More Than Double Your Salon Turnover … Without A Single New Client!

That’s quite a claim I make in the title, isn’t it, but as you’re about to discover… it’s true! Let’s start proving it by establishing that there are only 4 ways you can increase your salon turnover. Have a look for yourself and you’ll see the 4 ways are.. To Attract New Client to Your Salon … Continued

The 8 Commandments of Impeccable Client Management

Like any business, your clients are what keep your business going through good times and bad. While some may be painful to deal with, you can’t afford to lose a single client. Follow these 8 simple commandments and you will build loyal and understanding clients that will want to come back to your salon again … Continued

A 20 Day Plan to Run a Successful Make-up Promotion in Your Salon

It’s easy – all you have to do is run a successful make-up promotion in the comfort of your own salon to earn £2000 + in an evening. How? A successful event will be the result of effective planning; in fact it’s one of those 80:20 rules: 80% planning, 20% delivery. Here’s your 20 day … Continued

Increase Facebook Engagement with Questions, Polls and Unique Content

Reach more Facebook users by embracing some of Facebook’s more unusual features such as questions, videos and events which will make your posts stand out better in people’s news feeds. Pictures get the most interaction on Facebook as people love visual content. Be creative and stimulate engagement on your Facebook posts by asking questions in … Continued

3 Simple Mistakes that will make Facebook DELETE YOUR SALON PAGE

Imagine this: you’ve set up your Facebook page; everybody in the salon is getting involved and doing a great job posting content, running competitions and growing your fan base. Then one Tuesday morning when you open the salon, you can’t log into your page. It’s gone. Forever. Facebook has deleted your page. You’re now back … Continued

Your Salon Won't Work Without Them!

I went to an amazing customer service seminar this week and of course the focus of it was … ‘How can we deliver ‘remarkable’ client service? Client service so ‘remarkable’ in fact that people can’t help but go wow … and then ‘remark’ about it to all their friends. As I listened I was reminded … Continued

3 FREE SMS Ideas to Create a Product Sales Heatwave this Summer

Summer, a season associated with heat and fun. There’s a sense of optimism in the air as everybody waits standing by the window hoping the sun appears for their after-work and weekend fun. The question is are you standing by the window waiting for after-work and weekend clients? You can’t control the sun but you … Continued

4 Tips On How To Create Clear Communication in Your Salon

“The single biggest problem with communication is the illusion that it has taken place.” George Bernard Shaw As business owners you have to think of everything. It will come as no surprise that ensuring communication among all your staff can get lost in your list of priorities. When working on the front lines things often … Continued