Marketing a Med Spa: Strategies to Work the Funnel

When marketing a med-spa, it helps to think like a guide. You meet potential clients where they are, answer their questions, and help them take the next steps. It sounds simple, but it’s actually a three-stage process. The journey from “just curious” to “ready to buy” is described in the marketing world as a funnel. … Continued

From Spa to Med Spa: How to Rebrand the Right Way

If you’re thinking about rebranding your spa to become a med spa, chances are you’re expanding your service offerings. Maybe you’re adding injectables, advanced skin treatment, or other clinical treatments. But a big shift in services means your brand needs to shift, too. Medical aesthetics isn’t just a step up; it’s a whole new level. … Continued

Med Spa Startup Guide: What It Really Takes to Launch a Clinic

There’s never been a better time to launch a med spa. The industry is thriving. Self-care has graduated from a trend to a lifestyle. People are, more than ever, willing to invest in consistent wellness routines and aesthetic treatments to see lasting results.  A recent market analysis by Grandview Research valued the global med spa … Continued