Shauna O'Halloran

Shauna O’Halloran is the Head of Brand & Global Content at Phorest Salon Software and is passionate about all things brand and storytelling. In a former life, she was the editor of Ireland’s premier glossy women’s magazine Irish Tatler, having risen through the ranks as a business journalist and then beauty editor. Having implemented and run the Irish Spa Awards for over 10 years, she is has strong connections with the salon and spa industry and understands the daily challenges salon owners face. Through content creation and direction, she has helped multiple brands in beauty and beyond deliver their messaging to key audiences worldwide.