Salon Branding: What Does Your Business Mean To Clients?

Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about Steve Jobs and Apple’s story, you probably have a sense of the brand. Because a brand is more than just a label or an identifier … Continued

Try This ‘Quiet Day Plan’ To Drive Bookings To Your Salon

Driving clients to your salon on quiet days or after someone cancels an appointment on short notice can often prove to be difficult. In those cases, you’ll find that having a ‘quiet day plan’ in place to put into action straight away (or even the night before), can really help. “Hmmm, a ‘quiet day plan’.” As … Continued

Salon Motivation: The incredibly important lesson you can learn from the humble Jigsaw puzzle!

Most salon owners don’t do Jigsaws but ask those who’ve got small children if they do them and the answer is yes! But how does a child choose a puzzle they want to complete? The answer is always –> It’s the one with their favourite character on the front: Fireman Sam, Peppa Pig, Doc McStuffins, … Continued

Don't Let Business Problems Overwhelm Your Salon's Success – Simon Lotinga GUEST POST

If almost 20 years as a mentor, coach and consultant to salon owners has taught me anything, it’s that salon owners (enjoying long-term success) share one key attitude. This attitude is that they refuse to feel like a victim.

WHY Should Your Clients 'Care' About Your Salon Brand?

There’s a reason why many salon owners with a great location, a beautiful salon and high standards of service, look like they’ve got it all together but get stuck when it comes to making their marketing work. They struggle to explain what’s unique about what they do and why it should matter to their customers. … Continued

The Five Letter Word Every Salon Owner Needs To Know!

If you want to be a successful salon owner there’s a five letter word you need to make the absolute core and focus of every business relationship you have. That word is TRUST.  Why is TRUST so vital? The brutal truth is you can’t you can’t get to a successful salon with staff and clients … Continued

The Brutal Truth About Your Salon Marketing

If your offers don’t produce the results you want there’s a simple but brutal truth you need to understand about your salon marketing. Clients and potential clients will only respond to your offers when they can see the emotional value (it’s got to be something they want) … AND … (this is the important bit) … Continued

Do You Need A 'Sod It' Point?

Are you a salon owner who needs to reach a frustrated, stressed out ‘Sod It’ point before you’ll learn a lesson? Not sure? Let me show you what I mean by giving you a lesson you could easily learn and apply and let’s see what you do with it! Here’s the lesson … It’s much, … Continued

Read this if you feel like you're missing out!

If you’re not getting what you want or feel you deserve from your salon, or your life, here’s a simple idea you’re going to love! The idea is this … You don’t create your future. You create your daily habits, and they create your future. Don’t be fooled. Those few words look so simple, don’t … Continued