25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to … Continued

25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to … Continued

7 Ways To Help Your Clients Spend More… More Often!

Guest Article by Simon Lotinga, Belief Change Specialist When you decide to focus your attention on your existing clients, most times it’s for two main reasons: get them to visit more often and spend more when they do. To achieve this goal, you’ll have to educate your clients better, communicate with them better, and focus on delivering … Continued

Coffee For Lunch | Interview With Spa Owner Louise Caithness

The concept behind the monthly “Coffee For Lunch” Phorest interview series is quite simple. Always on the run and tied to a million commitments, we often forget to take a little breather. This month, we’re happy to introduce you spa owner and mother, Louise Caithness, with whom we discuss the almost taboo topic of balancing work-life and parenthood.

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are so many acting as if they were? As Phorest’s content manager Chris Brennan stated once before: “A coffee shop and a salon are 2 very different creatures, … Continued

Phorest FM, The Salon Owner’s Podcast: We Want Your Feedback!

Welcome to Phorest FM: The Salon Owners Podcast. Every week, we work tirelessly to create the freshest, most impactful and easy-to-listen content. In a nutshell, the show rounds up our most recent salon owners marketing tips & tricks, all the latest in and around Phorest, and announces any upcoming Phorest Academy webinars. Produced every Monday morning … Continued

Get Your Copy: The Salon Owner’s First Steps To Online Reputation eBook

You know from your clients that you have an excellent in-store reputation, but do you know what they’re saying about you online? “The Salon Owner’s First Steps To Online Reputation Management” eBook hopes to be a helping hand in learning exactly how to take control of how clients treat, react and rate your business online. If … Continued

Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods to do so, there’s one opportunity we haven’t addressed yet on The Phorest Blog: marketing to mature hair and beauty clients. In this article, I’ll … Continued

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – … Continued