60 Second Hot Topic: how do I keep staff motivated while keeping my overheads down?

You may have a great team of stylists or therapists, but you also have a business to run and money to make. It’s a balancing act – managing to keep staff motivated with a paid incentive while in the meantime, trying to keep your overheads down.  Here’s my thoughts and advice on how to do just … Continued

Starting up a Salon – 5 Real Lessons to Learn from a Newborn Entrepreneur

  Jennifer Fox started Cherry Red hair salon just over six months ago. Like many salon owners, aspiring or current, she faced great uncertainty and learned some hard lessons along the way. Here is her advice…   * Get the right products Choosing a brand you know well and trust is very important. Don’t just … Continued

Teaching Your Staff to Sell…

Selling can be viewed as a chore by your staff because it is something they think does not come easy. Therapists and Stylists often have a non sales mind set, they do not view themselves as sales people. This can be a sticking point for you as an owner because obviously they are expected to … Continued

How to create excitement for you, your staff and your clients…

I was driving into Dublin city a few days ago I couldn’t help but notice a huge image of Madonna on the back of a bus. I thought to myself there she is again! Love her or hate her you have to admire the way the woman has been around for so many years, she … Continued

How To Avoid The 'New Client Trap!'

You need more turnover, so you need more clients … Right? NOT NECESSARILY! Chasing new business could be a trap … a trap I call THE NEW CLIENT TRAP! It’s a trap that can condemn you to years of hard work and frustration for very little reward and yet, salon owner after salon owner falls … Continued

Find Out Why Locking Your Staff in a Car for 8 Hours Together Might Do Wonders For Your Business!!!

You can imagine my delight about 5 weeks ago when I was told I’d be working some Sundays with Sue at the marketing seminars. Of course, I accepted but part of me was a bit grudging about giving up a morning in bed back home in Tipperary and some home-cooked food with my family. I’m … Continued