How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal guests coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge, isn’t … Continued

10 Eco-Friendly Holiday Decoration Ideas for Your Salon this Year

Now that it’s officially December, the decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on the Christmas playlist since early November finally gets their turn. If they haven’t started already, many salons and spas will be putting up trees, hoisting up the lights and … Continued

Salon Gift Cards: a Holiday Gift for Them and For You!

The countdown is on. The busiest season of the year for salons and spas is just around the corner. For many people, this means more celebrations to attend and more reasons to get glammed up–hence the clients clambering into your appointment books for one last blow dry, brow wax, or manicure. It also means more … Continued

The Ultimate Bundle Full Of Salon Marketing Ideas For The Holidays

Planning ahead for the Holidays is the best way to ensure an organized, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, this gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so! Over the years, we’ve … Continued

The Salon Owner’s Guide to Black Friday & The Holidays

How prepared are you for Black Friday and The Holidays? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full … Continued

Revolutionize Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy line of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the professional beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal clients … Continued

Leveraging The Client Experience Award To Increase Bookings

If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award is different from other industry awards–the only judges are your clients, who “vote” by leaving you reviews throughout the year.   Phorest knows that there are few things … Continued

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times, humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer … Continued