Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued

Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued

The Future of Salon, Spa, & Clinic Management: Faster, Flexible, and Built for Growth

Running a successful salon, spa, or clinic is a bit like running a five-star hotel. Guests expect seamless service, staff need clear direction, and behind the scenes, there’s a host of moving parts that nobody should ever see wobble. Add in multiple sites, dozens of team members, and a client base that knows exactly what … Continued

How Premium Salons, Spas, & Clinics Are Driving More Revenue – Without Sacrificing Client Experience

Running a top-tier salon, spa, or clinic isn’t cheap. Between rising operating costs, increasing wages, and ever-heightening client expectations, staying profitable without cutting corners has become a serious balancing act. For premium brands, the stakes are even higher. You’ve built your reputation on service, consistency, and experience, and the last thing you want is to … Continued

Creating High-Morale Teams for Your Salon, Spa, and Clinic

At Phorest, we know that when you’re running a thriving salon, spa, or clinic, keeping a team inspired and performing at their best can sometimes feel like one more job on a never-ending to-do list. The good news? High team morale doesn’t have to mean endless admin, sticky notes, and spreadsheets. With the right tools … Continued

Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty

Here’s a statistic that may surprise you: depending on the industry you’re in, it can cost five to seven times more to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on … Continued

Salon Marketing on a Budget: How to Find Better Clients, Faster

Did you know that many small business owners in Australia say marketing is the task they are most likely to procrastinate on? Sound familiar? For many independent salons, spas, and clinics, marketing feels like a full-time job on top of everything else. You want to grow. You need to grow. But you don’t have the … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued