How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health and hygiene plan ready to go. Now it’s time to look at how you are going to contact your clients and get them back through … Continued

Together, But Apart: Staying Connected With Salon Clients Through A Crisis

Over the days, months and years, you’ve put in a relentless amount of work to build your clientele. In salon clients who’ve been trusting you for a long time, you’ve established a bond. Some of them have perhaps even become good friends of yours outside of the salon! You’ve seen them in their highs and … Continued

The Client Is Paramount: Salon Owners Summit Speakers Who Have Emphasised This

At this year’s Salon Owners Summit, I spoke about how technology has advanced business in ways we could only have ever imagined. Who would have thought, ten years ago, that one of the busiest times of the day for your salon to take bookings would be after 9:00 pm, without you having to even speak … Continued

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago — pram days for me. Then there was Google in the year of 1998. It’s … Continued

The Better Choices Better Leaders Make: Acknowledge vs Defend

Acknowledge vs Defend. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. … Continued

What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I was being criticised. Today, I value mystery shops so much that I recommend they take place at least twice a month. So what changed?

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn the first and last client touchpoint into a strong commercial asset that impact revenue. Ok, so “revolution” might come off strong, but being French, I thought it … Continued

25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your chair is a special place. A place that makes people look and feel like a million dollars. That’s as much about the experience of being … Continued