Where leaders love to learn

9 Easy Ways To Get More Salon Bookings Through Your Website

In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything that supports bookings or sales for their business) will be enough to have people making salon bookings or purchases. Imagine for a second that you … Continued

Empower Teams & Drive Results With Phorest’s New Staff Performance Tool

Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential.

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Planning ahead for the Holidays is the best way to ensure an organised, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, Christmas gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so! Over the years, we’ve … Continued

Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

Taking Control Of Your Colour Business With Vish

Ask any owner or manager of a hair salon about colour waste, and most will say it’s a nightmare — rightly so. Hair colour services bring in a wide range of unexpected situations. When errors happen, they quickly become costly. Something “as small as” unbalanced colour scales can have a colourist or assistant mix up … Continued

Digital Consultation Forms: A Step Closer To Your Safe & Paperless Salon

In the hair and beauty industry, consultations are paramount. While they help build relationships and trust, they also ensure risk assessments are done, provide essential information to therapists and stylists about the types of products and treatments that can be performed, and are an excellent resource for making recommendations and retailing products.

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued

Get Your Copy: The Back In Business Playbook!

You should be proud! You’ve worked hard and made it through this far of the lockdown keeping your salon business alive while closed. Of course, the next step is getting back in business and we want to help make sure you accomplish this next step safely and successfully and reopen stronger than ever. Download your … Continued

Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff

For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to see hair, beauty, barber and spa businesses in various countries getting back in business as restrictions are lifted across Europe and the US.