Where leaders love to learn

Simple Steps for Salons, Spas, and Clinics to Create Lasting Loyalty

Here’s a statistic that may surprise you: depending on the industry you’re in, it can cost five to seven times more to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on … Continued

Salon Marketing on a Budget: How to Find Better Clients, Faster

Did you know that many small business owners in Australia say marketing is the task they are most likely to procrastinate on? Sound familiar? For many independent salons, spas, and clinics, marketing feels like a full-time job on top of everything else. You want to grow. You need to grow. But you don’t have the … Continued

Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.

Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.  If a potential client has questions before committing to a treatment and there’s no clear path to request a … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

The Year to Elevate: Salon Owners Summit 2025 Recap

If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in recent history. On the Friday before our ninth Salon Owners Summit, as we felt the winds pick up in Dublin and started to hear news … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI … Continued

Ken Hughes: How to Use CX To Build Brand Success

In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took … Continued

Hidden Gems: Phorest Tools to Transform Your Team

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, … Continued