Where leaders love to learn

Christmas Miracles Are Made in August

You probably know someone who is already counting down the days to Christmas. We have to admit that we already have the Christmas season on our minds, too! After all, the festive season is one of the busiest and most lucrative times of the year for salons, aesthetic clinics, and spas. But the magic of … Continued

Welcome to The Pulse- Edition 1

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter just for you, complete with a few must-reads for … Continued

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. If that’s not impressive enough, a whopping 64% of clients say that great customer service and the relationship they have with their salons is what keeps them going back … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Preventing Bullying in Your Salon or Spa Business

It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more acutely. Creating a safe and supportive space is not just about enhancing the work experience for our teams; it’s also about ensuring that our clients … Continued

David Meade – Growth Mindset: Changing The Way Teams Think, Act & Behave Every Day

David Meade, renowned organisational facilitator, business coach, researcher, and broadcaster, blew the crowd away at the 2024 Salon Owners Summit. Meade shared insights on growing great teams, with plenty of audience participation, games, and mind-bending magic thrown in for good measure.  Beginning his talk, Meade explained that his job is “looking at the small ways … Continued

Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to mention being awarded an MBE from HRH Queen Elizabeth II for her services to Beauty and Women, all before reaching her 40th birthday. But it … Continued