Where leaders love to learn

How to Defend Your Salon Against Fraudulent Chargebacks

Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. What is Chargeback Fraud? Chargeback fraud exploits the standard protocol banks have in place to protect … Continued

The 5 Questions You Really Need to Ask Before Investing in a Salon App

With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online.  In fact, with 88% of people spending more of their time browsing mobile apps than … Continued

PhorestGo 2.0 – Your Feedback Put Into Action

In June this year, we launched PhorestGo 2.0 as part of the Phorest Summer Collection. The project to rebuild the beloved PhorestGo app began 18 months prior to that, and so it was a long-awaited release for everyone who worked on building it. One of the most asked questions that we received regarding PhorestGo 2.0 … Continued

How to Manage Your Salon’s Online Reputation & Reviews

According to research carried out here at Phorest in 2022, 67% of people now research online before choosing a salon to visit, so it’s clear that having a good online reputation is vital. When it comes to curating an online image for your business, two things are important; the number of reviews you receive and … Continued

Payday Marketing; Your Salon’s Secret Revenue-Booster

When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing efforts and encourage clients into your salon, clinic, or spa.  Payday marketing can be especially advantageous during the quieter months of the year. The goal … Continued

Elevate Your Salon Business at the Annual Salon Owners Summit

Do you have plans in January? We do, and you’re invited. Phorest is hosting our 8th annual Salon Owners Summit on January 7th and 8th, 2024, in Dublin, Ireland. The two-day event will bring together some of the biggest names in the salon industry to discuss the latest trends, challenges, and opportunities facing salon owners … Continued

5 Ways You Can Use Video Marketing To Promote Your Salon

In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in research conducted by Hubspot, it was unveiled that: 91% of businesses use video as a marketing tool 92% of these say … Continued

Creating a Menopause-Friendly Salon Space: Our Top Tips

With many countries across the world experiencing an ageing population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or perimenopause in a respectful and informed manner. As service-based businesses, salons, spas, and clinics, can have a massive impact on how clients feel about their … Continued

The Phorest Ads Manager: What Makes it So Special?

An industry-first innovation and revolutionary marketing tool, the Phorest Ads Manager might just be your new best friend! Say goodbye to the guesswork of social media advertising. Phorest lets you focus on what you do best – running your salon and making your clients look and feel fabulous! The Phorest Ads Manager is the only … Continued