August Salon Marketing Ideas To Boost Client Loyalty

Coming from a background of writing profiles and spotlights within the arts, I have been trying to come up with a creative way to showcase salon owners, in a way that could help the industry grow. Recently, we received a few suggestions stating we should refresh our monthly marketing ideas, as international days sometimes felt … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

How This Online Bookings Feature Makes Upselling Easy

When sales are not the strongest aspect of your personality, upselling products, services or treatments to clients can be quite challenging. In the long run, however, it does makes a huge impact on salon revenue. This is an area of concern that is frequently brought to our attention. You asked, and we listened. Coming to you … Continued

Classical Hair & Beauty Salon Music For Mellow Mornings

One thing I love about Spotify is the ability to create and share playlists – we do it for ourselves and friends all the time! And because it’s so hard to define one hair and beauty salon music style to fit all needs, we thought some of you might appreciate a couple of different styles! … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued

Salon Marketing Strategies: Phorest Launches Before & After Photos!

When we first started investigating just how crucial salon before & after photos were to salon owners, we heard all kinds of stories. We found out that most kept some sort of database to be able to show clients past styles and treatments. Well, that is a thing of the past now! We’re delighted to … Continued

Phorest Client Experience Award 2016: Your Clients Love You!

Like Kool & The Gang would sing in the 80s, let’s “celebrate good times” because “there’s a party goin’ on right here, a celebration to last throughout the years!” Yes, that’s right: it’s time to celebrate the Phorest Client Experience Award 2016 recipients!

How Retail Display Influences Impulsive Salon Purchases

Have you ever walked out with retail products and an expensive bill in your hands, wondering how in the world that happened? Well, studies find that we’re predictable, hence easily convincible. Sometimes, it only takes the touch of a product to land a sale. Handy, no? So what are you still waiting for to influence … Continued

3 Tips To Considerably Reduce Salon Email Mistakes

We’ll all been in that position when the undoable has been done. At that exact moment we hit send on the email we’ve been carefully putting together, we realise something went wrong… and you’re kind of left feeling like this: Maybe there’s a typo, a wrong pricing or the “client’s name” tag in the subject … Continued