Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

Taking Control Of Your Colour Business With Vish

Ask any owner or manager of a hair salon about colour waste, and most will say it’s a nightmare — rightly so. Hair colour services bring in a wide range of unexpected situations. When errors happen, they quickly become costly. Something “as small as” unbalanced colour scales can have a colourist or assistant mix up … Continued

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued

Get Your Copy: The Back In Business Playbook!

You should be proud! You’ve worked hard and made it through this far of the lockdown keeping your salon business alive while closed. Of course, the next step is getting back in business and we want to help make sure you accomplish this next step safely and successfully and reopen stronger than ever. Download your … Continued

Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff

For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to see hair, beauty, barber and spa businesses in various countries getting back in business as restrictions are lifted across Europe and the US.

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will be. You’ll be hearing scenarios for all sorts of lengths, but the reality is, no one knows. Not even the greatest epidemiologists in the world … Continued

Get Your Copy: The Temporary Salon Closure Checklist

The UK’s lockdown in late March forced salons and spas nationwide to close. And while you’ve likely taken care of the essentials such as unplugging all non-essential electric and electronic equipment, turning off heat controls and necessary plumbing, removed valuables from your salon, setting alarms and timed security lights, the immediate business administration of your … Continued

Online, On-Demand & On-The-Go Training With Phorest Academy

As a business owner, moving to a new salon software provider can be an exciting time. You want to see your business grow, and are confident that making the switch is another stepping stone towards reaching your goals. More than just a software company, Phorest Salon Software is, and has always also been a caring … Continued

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago — pram days for me. Then there was Google in the year of 1998. It’s … Continued