How Retail Display Influences Impulsive Salon Purchases

Have you ever walked out with retail products and an expensive bill in your hands, wondering how in the world that happened? Well, studies find that we’re predictable, hence easily convincible. Sometimes, it only takes the touch of a product to land a sale. Handy, no? So what are you still waiting for to influence … Continued

3 Tips To Considerably Reduce Salon Email Mistakes

We’ll all been in that position when the undoable has been done. At that exact moment we hit send on the email we’ve been carefully putting together, we realise something went wrong… and you’re kind of left feeling like this: Maybe there’s a typo, a wrong pricing or the “client’s name” tag in the subject … Continued

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name change. We can’t stress the seriousness of it enough: it’s a huge calculated risk to take, and one that can very quickly lead to a … Continued

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued

Salon Email Autoresponders: Are You Doing It Wrong?

When used appropriately, salon email autoresponders are a great tool that keeps your clients informed freeing up time for you to look after appointments, manage stock or whatever it is you urgently need to get done. But like everything online, there’s an etiquette to it! Here’s a few things you should know for your autoresponders … Continued

How To Ensure That Your Regular Clients Stay YOUR Regular Clients

Is one of your top clients due to book another appointment? What happens if she doesn’t call? Did you know that if your regular client doesn’t come in when they usually do, every week that passes by will radically increase the chances that they’ll book with another salon? That’s shocking isn’t it! And it’s something … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued