Social media is all about exchanging and building/nurturing relationships. The more genuine you are, the best. The internet has enough trolls and bots. People are looking for real connections and opportunities to get inspired, share, learn and create. Especially when you’re trying to grow your online presence through Instagram and Twitter.
Build Your Online Presence Through Conversation
Whether it be on Twitter, Instagram, Facebook or any other social media platform, rules can change overnight. You have to be attentive, or you could quickly end up going against etiquette, which is something you want to avoid at all costs. Over time, however, some of the rules for conversational platforms such as Instagram and Twitter, seem to have stuck.
- If you’re reposting a photo (and have had the permission to do so), make sure you always who the photo belongs to.
- Use of variety, and make your content original (photos, videos, testimonials, reviews, education, promotional).
- Don’t use random hashtags just to use them.
- Don’t follow and unfollow people to build your audience.
- Don’t use a commenting bot.
- Don’t just follow people; engage with them.
- Thank people often.
- Have a sense of humour.
- Don’t hound people. Instead, win their trust by educating them with your content.
- Don’t tweet too often (20+ times a day can be a little much).
On a ‘thank you’ note… Don’t forget thank clients for commenting and taking the time to contact you. If you respond timely and politely this will reflect well on your business’ online presence and encourage others to get in touch with you! Find accounts that reflect potential ideal clients and start engaging with them!
Thanks for reading! #LetsGrow