Where leaders love to learn

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re an indie salon serving your local community or a well-known, multi-location franchise, if you want to attract new clients and delight your existing base, your … Continued

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this shift from valuing commodities to experiences is not only here to stay, but will be stronger than ever. In response, salons are dialling up the … Continued

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the Euro-Zone saw a 7.5% rate in March, with experts predicting that it still has more to climb.  In fact, you may even be thinking of … Continued

Embrace Salon Sustainability with Custom Fees & Green Salon Collective

The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Over the pandemic, salons have demonstrated incredible resilience and adaptability.  We were also reminded of what a vital role salons play in the community and how truly valued a trip to … Continued

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, so many factors make up the total package. … Continued

The Future of Payments is Cardless

Hardly 30 years ago, plastic bank cards were the height of convenience. Now payment technology is progressing at lightning speed. There are estimates that the UK could be an effectively cashless society as soon as 2026. Still, we are taking it further. Cashless is quickly becoming cardless. The fast tap of contactless payment is already … Continued

Retain & Reward Your Team With Phorest’s Staff Goals Feature

As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your current staff more important than ever. Phorest Salon Software has developed a new mobile solution to help. Staff Goals is designed to empower salon staff … Continued

CEO and Founder of IMAGE Skincare Janna Ronert Joins Phorest’s Board of Directors

We are delighted to announce today that we are welcoming Janna Ronert, CEO and founder of IMAGE Skincare to our board of directors. Just weeks after announcing the major appointment of Davines CEO Paolo Braguzzi to our board, we are very proud to reveal that beauty powerhouse Ronert is also joining the team, bringing further … Continued

Guarantee Client Commitment With Phorest’s New Online Deposits Feature

We’ve all been there: you have a client booked in for a much-desired time slot, at your busiest time, on your busiest day, and you’ve turned down many other clients to keep it for them. And then, they don’t show up. Not only is this demoralising for your team, but your business has now lost … Continued