Where leaders love to learn

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they discovered that only 4% of people who have a complaint or negative experience with a business will ever tell the business owner, staff member or … Continued

What Should Be Your Phorest Resolution In 2017?

New Year. The time in which a new calendar begins, prosecco flows, we reflect on the last 365 days and start planning for the next 365. In the salon and spa industries, New Year’s also marks the slowing down of the Xmas madness and finally a bit of time to catch your breath (or even simply … Continued

A Year In Review: What The Phorest Team Is Grateful For!

The year 2016 was a massive one here in Phorest and we thought we’d take the time to express our gratefulness to you, who made our year absolutely fantastic. Today, I’m not the only one “speaking”, here’s at glimpse at what the Phorest Team had to say in this time of joy!

Real Life Salon Customer Complaints: The Weird, the Mean & The Plain Hilarious

Every salon has a few: the kind of clients that are awkward to deal with, or maybe the ones who pass remarks about you without thinking about your feelings. Nonetheless, they keep coming back; they are your bread and butter. Strangely, some people (thankfully!) prefer to log customer complaints to you directly than tell everybody … Continued

Coffee For Lunch | Interview With Social Media Specialist Frankie Greek

We have the immense pleasure of introducing a new Phorest interview series titled ‘Coffee For Lunch’. We’re all so busy and tied up to different commitments nowadays that often, coffee is the only time we allow ourselves a break. For the first of the series, we’re happy to introduce you the journalist, host & social … Continued

The Salon Owners Summit 2017 Agenda Revealed!

Now in its third year, the Salon Owners Summit is fast becoming the most talked about event in the hair and beauty industries in Europe and further afield. As most of you know already, this year’s theme is ‘Team Building: Creating a Culture of Initiative in Your Salon.’ With under 40 days to go until January … Continued

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote a blog post outlining the best practices for writing a marketing email for your salon, but one thing we haven’t covered since is the best … Continued

The Ins And Outs Of Writing A Salon/Spa Procedure Manual

If a client journey is essential to consolidate customer service and elevate standards within your business, so is a salon/spa procedure manual. In fact, every salon or spa should have an SOP manual (salon/spa operation procedure manual), but many businesses don’t understand why and where to start when it comes to writing it. Learn everything … Continued

5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you find out what marketing strategies work for your business. From working with thousands of salons for over 10 years, we’ve observed, learned from and experimented … Continued