Where leaders love to learn

The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!

It’s that time of year again! Fresh from having the bejesus scared out of you by sugar fuelled tricky tricksters, it’s time for you to start thinking about your next big campaign. We all know Christmas is a busy time for salons – but what about January? Not quite so busy, is it? We’ve got … Continued

Your November Salon Marketing Ideas: Holiday Edition!

Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and email campaigns to send out and social media channels to update, it’s so easy to feel overwhelmed. I bet you’ve started to wonder when you’ll be able to find the … Continued

Snapchat Compared To Other Salon Video Marketing Platforms

I hosted, for the first time, the Phorest Academy ‘Introduction To Snapchat’ webinar a few days ago, and to my great surprise, more than 75% of the attendees had previously used Snapchat – even if just for personal use. Hence, I spent less time explaining how to set the app up and more time on Snapchat’s underlying … Continued

Get The Most Out Of Your Next Salon Webinar!

Recently, Phorest Academy has been widening its range of online courses. We want to ensure that you get the most out of each salon webinar that you attend. And with this in mind, we have a couple of tips to ensure that your next Masterclass experience is sublime!

The Guide To Dealing With Difficult Salon Staff

We’ve all had a difficult salon staff member at some point. I’m sure each of us has a story that sounds oh so familiar. Throughout my own career, I can think of many difficult situations and team members that have made things heavy going and negative.

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually … Continued

Get More Clients With A Salon Instagram Business Profile

More likely than not, your salon has an Instagram page. However, a recent update rolled out and we believe it’s only going to be beneficial to you: it’s time to switch to a salon Instagram business profile! Worry not, I’ll be going through all the steps to make that switch happen and will also help … Continued

BREAKING! We’re Running A New Salon Owner Event: Phorest Bootcamp

When I used to play high-level sports, we’d always have a short, intensive and rigorous course of training before the start of every season. We called it a bootcamp. In fairness, you’re probably familiar with the concept. But hear us out, we’ve taken the idea, flipped it around and created a brand new salon owner event: … Continued

Is This Legal? Dealing With Tricky Salon Staff Issues

First, imagine this scenario: a member of your team – let’s call her Sarah- goes out one night. She then posts a photo on Facebook at 1:00 AM in a Club with friends taking shots. Sarah texts in sick the next day. Ever ran into these sorts of salon staff issues and not known what to do … Continued