Where leaders love to learn

PB North 2016: The Must-Have Survival Guide for the Salon Event

Last year, Professional Beauty North welcomed over 15 000 beauty professionals to Manchester Central. This year, the salon event is back to showcase the latest innovations in beauty products and services. Additionally, at this salon event, professionals from the beauty industry with be updated on forthcoming beauty trends and education. That being said, trade shows … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Social Media Tips: Using Instagram Stories

Last week, Instagram launched a brand new feature they called ‘Stories’. At the time of its launch, everyone’s lips read: “They copied Snapchat”. But it seems like brands and Instagram users are catching on to it… So the main questions are: what are Instagram Stories, how do they work and in what way are they similar or different … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

August Salon Marketing Ideas To Boost Client Loyalty

Coming from a background of writing profiles and spotlights within the arts, I have been trying to come up with a creative way to showcase salon owners, in a way that could help the industry grow. Recently, we received a few suggestions stating we should refresh our monthly marketing ideas, as international days sometimes felt … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

How This Online Bookings Feature Makes Upselling Easy

When sales are not the strongest aspect of your personality, upselling products, services or treatments to clients can be quite challenging. In the long run, however, it does makes a huge impact on salon revenue. This is an area of concern that is frequently brought to our attention. You asked, and we listened. Coming to you … Continued

Classical Hair & Beauty Salon Music For Mellow Mornings

One thing I love about Spotify is the ability to create and share playlists – we do it for ourselves and friends all the time! And because it’s so hard to define one hair and beauty salon music style to fit all needs, we thought some of you might appreciate a couple of different styles! … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued