Learning to Laugh at Your Business Blunders

One of the biggest things that I have spoken about with regard to the renovations is a need to have a sense of humour. There are so many horror stories when we start a project like this. People will line up to tell you what not to do. But, you know what, you should do … Continued

How SMS Marketing Helped Me Book Out My Appointment Book

I don’t like looking at white space in my calendar. I take a lot of care with how I schedule my employees and try to make sure that everyone always has enough treatments to keep them busy. Despite my best efforts I found myself with therapists scheduled to work and empty slots in the calendar. … Continued

5 Top Tips for Relocating and Renovating Your Salon

I’ve learnt so much from doing this project and I think it’s really important to share because, sometimes we don’t know what we are getting ourselves into. With a project like this you have to imagine the worst possible scenario and almost plan ahead for it. I can safely say that without the people I … Continued

How To Avoid The 'New Client Trap!'

You need more turnover, so you need more clients … Right? NOT NECESSARILY! Chasing new business could be a trap … a trap I call THE NEW CLIENT TRAP! It’s a trap that can condemn you to years of hard work and frustration for very little reward and yet, salon owner after salon owner falls … Continued

"Never Before Have We Seen Such Success Than After Phrasing The SMS Properly & Using Targeted Filters"

One of the biggest benefits of the Phorest software is that you can launch a tailor made SMS campaign straight from your computer to specific clients in a matter of minutes. This month, let us introduce you to Mark Breen, owner of Hair republic in Galway, who after a quick chat with one of our … Continued

Let our Experts Show You How to Harness Facebook’s Potential with our New Training

Facebook can transform your business. It’s not just a free marketing tool…. it is the source of a whole new revenue stream and the curtain to a wider audience than you could ever imagine. In short, it is the key to success to your business as time moves forward. At this point it seems like … Continued

What you need to think about when moving your salon to another location

When we decided to expand we weren’t sure where to expand to. There are so many things to consider with relocation…not least, how your clients might react! On top of all this you have to find something that is in line with the picture you have in your head of how the salon should look. … Continued

If You Never Ask You Will Never Know

Like everyone, when tough times came along we were scared, we weren’t really sure what to do. Everyone was panicking and it was hard not to join in. We decided that we wouldn’t be victims of the bad news. It was tough in the face of all the scare-tactic media, but we were adamant that … Continued

Get All The Benefits of a Facebook Competition Minus The Costs

This week boost your online bookings by letting your clients know that they could win a trip to Ballymaloe if they book an appointment in your salon before Thursday 21st of June. For two weeks only, anyone who books an appointment online is in with a chance to win a two night stay for two … Continued