5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you find out what marketing strategies work for your business. From working with thousands of salons for over 10 years, we’ve observed, learned from and experimented … Continued

The Top 3 Salon Misconceptions About Selling Retail

If selling is truly an art that needs to be learned, then selling a product to a customer shouldn’t be a performance. Avoid these top three salon misconceptions when pitching to clients and effectively reduce the chances of coming across as lame, awkward or dare I say: salesy.

Salon Email Autoresponders: Are You Doing It Wrong?

When used appropriately, salon email autoresponders are a great tool that keeps your clients informed freeing up time for you to look after appointments, manage stock or whatever it is you urgently need to get done. But like everything online, there’s an etiquette to it! Here’s a few things you should know for your autoresponders … Continued

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it is in fact a HUGE opportunity. Why? If clients know it is in their control, then they believe that it is much harder to fabricate. It … Continued

It's happening: There is Going to be a Salon Owners Summit 2016

In January, the inaugural Salon Owners Summit brought 150 amazing salon owners together in Dublin to learn how the world’s best salons will market themselves in 2015. Almost half of the attendees filled out the feedback form and we are delighted to tell you that 97% said they would attend another Salon Owners Summit in … Continued

The Most Under Utilised Salon Marketing Strategy – VIDEO

Discounts, special offers, give aways and deals. These are just a few of the most common salon marketing strategies. They have been the go-to tactics for years, and we understand why. I mean, it is understandable to see the appeal of these plans. There is, however, one salon marketing strategy that is rarely used but unbelievably effective! … Continued

15 Must-Do Things When Hitting Dublin For The Salon Owners Summit

The Salon Owners Summit is right around the corner! We hope that you are as excited as we are (and, in case you haven’t heard about it, you can request more info here). We’ve been chatting to a few of the attendees who tell us that they are going to hit Dublin city a few … Continued

13 Instantly Tweetable Salon Inspirational Quotes

  People love to be inspired and motivational quotes are a POWERFUL way to do just that.   The hair and beauty industries can find great success and engagement in tweeting out salon inspirational quotes that tug on the heart strings of anyone with a passion for looking and feeling great. Here is a list of salon inspirational … Continued

Facebook Salon Marketing – Should You Be Boosting Your Posts?

Facebook salon marketing –  we’ve all been there. You take the time and effort to set up a Facebook page, you manage to build a healthy fan following, and yet your daily posts don’t seem to be reaching your audience the way you thought they would This is where most companies find themselves when looking … Continued