What Should Be Your Phorest Resolution In 2017?

New Year. The time in which a new calendar begins, prosecco flows, we reflect on the last 365 days and start planning for the next 365. In the salon and spa industries, New Year’s also marks the slowing down of the Xmas madness and finally a bit of time to catch your breath (or even simply … Continued

A Year In Review: What The Phorest Team Is Grateful For!

The year 2016 was a massive one here in Phorest and we thought we’d take the time to express our gratefulness to you, who made our year absolutely fantastic. Today, I’m not the only one “speaking”, here’s at glimpse at what the Phorest Team had to say in this time of joy!

Coffee For Lunch | Interview With Social Media Specialist Frankie Greek

We have the immense pleasure of introducing a new Phorest interview series titled ‘Coffee For Lunch’. We’re all so busy and tied up to different commitments nowadays that often, coffee is the only time we allow ourselves a break. For the first of the series, we’re happy to introduce you the journalist, host & social … Continued

The Salon Owners Summit 2017 Agenda Revealed!

Now in its third year, the Salon Owners Summit is fast becoming the most talked about event in the hair and beauty industries in Europe and further afield. As most of you know already, this year’s theme is ‘Team Building: Creating a Culture of Initiative in Your Salon.’ With under 40 days to go until January … Continued

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote a blog post outlining the best practices for writing a marketing email for your salon, but one thing we haven’t covered since is the best … Continued

Which Call-To-Action Words Will Grow Your Salon Client List?

A while ago, we wrote a blog post that identified which salon hashtags you should be using on your social media channels to effectively reach and engage with your audience. Given how popular that article was, we decided to repeat the exercise with another helpful engagement tool – one to get your salon client list growing: … Continued

Your November Salon Marketing Ideas: Holiday Edition!

Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and email campaigns to send out and social media channels to update, it’s so easy to feel overwhelmed. I bet you’ve started to wonder when you’ll be able to find the … Continued

Snapchat Compared To Other Salon Video Marketing Platforms

I hosted, for the first time, the Phorest Academy ‘Introduction To Snapchat’ webinar a few days ago, and to my great surprise, more than 75% of the attendees had previously used Snapchat – even if just for personal use. Hence, I spent less time explaining how to set the app up and more time on Snapchat’s underlying … Continued

Get The Most Out Of Your Next Salon Webinar!

Recently, Phorest Academy has been widening its range of online courses. We want to ensure that you get the most out of each salon webinar that you attend. And with this in mind, we have a couple of tips to ensure that your next Masterclass experience is sublime!