At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift.
The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, without draining time or energy from the team.
You can be fully booked and still feel like your growth has stalled. Maybe you’re spending too much time answering DMs. Maybe you’re boosting posts that don’t convert. Or maybe you’re relying on referrals that just aren’t coming fast enough. Whatever the case, if it feels like you’re doing a lot, but not getting ahead, this blog is for you.
At Phorest, we’ll show you how the most innovative businesses are using automation to scale client growth, protect their time, and bring consistency to their bookings – without losing the human touch that makes them great.
Why Manual Growth Strategies No Longer Scale
In the early days of a salon, spa, or clinic, growth often comes from word of mouth, a few social posts, and the odd intro offer. For a while, that works. However, at a certain point, those tactics start hitting a ceiling.
You’re boosting posts, but can’t tell what’s actually converting. Your team spends hours replying to Instagram messages. You’re still relying on referrals or last-minute offers to fill gaps in the calendar. It’s inconsistent, reactive, and can take a toll on your business.
More importantly, it’s pulling you away from where you add the most value – delivering exceptional client experiences, leading your team, and thinking ahead.
Manual marketing might feel familiar, but it’s not built for scale. If your business is ready to grow, you need a strategy that works while you sleep; not one that needs constant attention to survive.
Capture Interest the Moment It Happens with Lead Management
Every click, scroll, or glance at your website is a potential booking. The question is: are you catching that interest, or letting it slip through the cracks?
With Phorest’s Lead Management tool, salons, spas, and clinics can collect client details… before a booking is ever made. Whether it’s a form on your website, booking page, or Instagram bio, you can start gathering names, contact information, and communication preferences right at the moment curiosity sparks. There’s no more hoping they’ll come back later, or digging through inboxes to find that one DM from two days ago.
Leads are pulled into one clean, central dashboard, giving you a live view of who’s engaging, where they came from, and what follow-up is needed. You can instantly see what’s working, and more importantly, where you’re losing people.
It’s not about chasing people down. With Phorest, you’ll make space for the right clients to come to you, even when the salon, spa, or clinic is closed – and your team is off the floor.
Ads That Work While You Sleep
Running ads can be a full-time job… unless you’ve got the right tools doing the heavy lifting. Phorest Ads Manager takes the guesswork out of online advertising, giving salons, clinics, and spas a simple way to launch high-performing, hyper-targeted campaigns – without ever opening Meta Business Suite.
Because it’s built directly into your Phorest system, Ads Manager can pull real data from your client list to target three specific segments: think lapsed clients, existing clients, or even totally new clients. Phorest does this by building a “lookalike” audience based on your top spenders and then targeting fresh faces who fit that profile. You can use social media campaigns to promote new service packages, gift cards, or seasonal offers, or cast the net for leads. Whatever you choose, you can trust that the right message is reaching the right people.
Salons, spas, and clinics using Phorest Ads Manager see, on average, a 12x return on ad spend.
“Drumroll, please! Over just 8 weeks, we spent $1,215 on ads, booked 226 appointments, and generated $24,034 in revenue—an incredible 19.8x return on ad spend. These numbers give me chills!
– Heather Manuel, Owner of Neatbeat, Kentucky
With Phorest Ads Manager, you’re not chasing one-off wins. You’re building a long-term strategy that runs quietly in the background, filling your calendar with clients who actually want what you’re offering, while your team focuses on delivering the experience.
Turning Leads into Loyal Clients (With Zero Extra Work)
With Leads Management, you’re not just collecting leads; you’re creating a first impression that sticks. Getting someone to express interest is only step one.
Once a lead is captured through Phorest, it’s automatically guided through a series of smart, branded touchpoints, starting with a welcome message that lands within minutes. The first time a new client engages with your brand, it should feel effortless. That’s what keeps them coming back.
From then on, you can gently nudge them to their first booking and then to rebooking with automated Phorest marketing. This is where growth becomes scalable. Every interaction feels personal and seamless to the client, but behind the scenes, it’s a finely tuned system doing the heavy lifting.
What Growth Looks Like When It’s Automated
When automation is done right, it doesn’t replace the human touch. Instead, automation protects it. By automating the behind-the-scenes work of capturing leads, sending follow-ups, and filling your calendar, you give your team more space to do what they do best: delivering great service and connecting with clients.
Whether you’re running a single busy clinic or managing multiple salon locations, it means fewer missed opportunities, smoother operations, and a client base that builds itself… without burnout. You’re no longer stuck in reactive mode. Instead, you’re making smart, proactive moves that allow you to work on your business, and not consistently in it.
Automation isn’t about doing less. It’s about doing what matters most.
Ready to Grow Without Burning Out?
You don’t need more hours in the day. You need systems that work behind the scenes, bringing the right clients to your door while you stay focused on running your business.
The salons, spas, and clinics growing fastest in 2025 aren’t working harder. They’re working smarter, automating the right things at the right time, and building consistency where it matters the most. If this sounds like the kind of growth you’re ready for, you don’t have to figure it out on your own. The tools are here, and we’re on the journey with you to help you get the most out of them.
Want to see how your business could benefit?
