Three Client Experience Award Winners Tell Us How They Do It

Phorest has been sending out Client Experience Awards to salons, spas and clinics around the world since 2015. Still, the award season never loses its magic. Those of us inside Phorest watch with pride as it unfolds–the coveted window stickers adorning shopfronts, the cheerful mood on social media–as businesses from the US to Ireland and … Continued

Phorest is the Best-Loved Technology for Salon Today’s Top 200 Salons

Every year, thousands of salons across the country apply for the chance to be honored with a Salon Today 200 Award. As one of the most sought-after awards amongst salons and spas, Salon Today 200 honors the best of the best of the industry in North America, celebrating those going above and beyond in salon … Continued

Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specializing in sustainability for over a decade, Tate’s talk focuses on how sustainability isn’t just better for our planet, but better for profits, too. … Continued

The Return of the Salon Owners Summit: Your 2023 Recap

The hour has finally arrived at the Dublin Royal Convention Centre. After a morning of mingling, conference go-ers jostle their lanyards and fresh tote bags, finish up their last bites of breakfast and eagerly stream into the auditorium to find their seats. The murmur of the crowd swells into cheers and applause as Ronan Perceval, … Continued

Liz Earle MBE on Building a Brand – Salon Owners Summit Recap 2023

Liz Earle MBE delivered a fantastic talk on day two of the 2023 Salon Owners Summit – taking the audience through her impressive career to date as a journalist, researcher, TV presenter, founder and entrepreneur, and sharing her wisdom and learnings along the way on how she built her brand. Opening her talk, Liz spoke … Continued

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive–to find out what the best salons are … Continued

Tom Chapman – How to Listen so They Will Talk – Salon Owners Summit 2023 Recap

Tom Chapman’s talk and workshop were a real highlight of the 2023 Salon Owners Summit for many people, including me. His workshop – How to Listen so They Will Talk – got into the details of spotting signs of mental health problems and/or suicidal thoughts in your salon clients (and what to do about it). … Continued

Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot topic among salon owners – most know they need to do it, but are afraid of what their customers will say about it. But what if … Continued

Derek Anthony & Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E – Salon Owners Summit 2023 Recap

After a morning of talks in the main hall of the Salon Owner’s Summit, attendees split off into smaller groups for their chosen workshops. The convention center buzzes as energized hair and beauty professionals from all over the world mingle, navigating the halls. Derek Anthony and Jill Ruone stand at the front of their classroom, … Continued