Prime Back-To-School September Salon Marketing Ideas

Except maybe Christmas, the longest and most lucrative shopping season of the year has to be Back-To-School. And if clothing and supplies companies can make hit record-breaking profits during that period, you can too. In all honesty, the number and types of September salon marketing ideas are infinite. It’s just a matter of selecting a few … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued

How Retail Display Influences Impulsive Salon Purchases

Have you ever walked out with retail products and an expensive bill in your hands, wondering how in the world that happened? Well, studies find that we’re predictable, hence easily convincible. Sometimes, it only takes the touch of a product to land a sale. Handy, no? So what are you still waiting for to influence … Continued

3 Tips To Considerably Reduce Salon Email Mistakes

We’ll all been in that position when the undoable has been done. At that exact moment we hit send on the email we’ve been carefully putting together, we realise something went wrong… and you’re kind of left feeling like this: Maybe there’s a typo, a wrong pricing or the “client’s name” tag in the subject … Continued

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name change. We can’t stress the seriousness of it enough: it’s a huge calculated risk to take, and one that can very quickly lead to a … Continued

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued

Salon Email Autoresponders: Are You Doing It Wrong?

When used appropriately, salon email autoresponders are a great tool that keeps your clients informed freeing up time for you to look after appointments, manage stock or whatever it is you urgently need to get done. But like everything online, there’s an etiquette to it! Here’s a few things you should know for your autoresponders … Continued

How To Ensure That Your Regular Clients Stay YOUR Regular Clients

Is one of your top clients due to book another appointment? What happens if she doesn’t call? Did you know that if your regular client doesn’t come in when they usually do, every week that passes by will radically increase the chances that they’ll book with another salon? That’s shocking isn’t it! And it’s something … Continued