You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

4 Salon Email Marketing Tricks That Will Get Your Salon More Money

Okay, let’s get down to business today. We need to get more clients booking appointments with you. And we need to do that NOW! 🙂 I’ve been doing a lot of research into salon email marketing these days. And I have discovered a couple of errors that reoccur time and time again in salon email … Continued

Become A Master Of Customer Service Through Your Salon Client Card!

I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back! The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. … Continued

Salon Blogs – Is It Time You Started One?

Are salon blogs actually worth starting if you are a salon owner? This was the question of the latest episode of PhorestTV’s Salon Growth Series. However, just before shooting the episode, we found that a few of us actually had different points of view on the matter. So instead of discussing this behind-the-scenes, we decided … Continued

6 Tips For Creating The Perfect Salon Retail Space

Let’s admit it, retail is the bane of most salon owners’ lives… The products are there on our shelves but (more often than not) they are just gathering dust rather than making us money. The truth is, we are passionate about hair, beauty and the products we use but most of us hate selling them … Continued

The Anatomy Of A Successful Salon Email Campaign

It may not be the new, fresh or fancy but one of the greatest ways to communicate with clients these days is through email. It’s true. This is because with email marketing, you are directly contacting clients individually in a format that they are known to check regularly. When putting a salon email campaign together, … Continued

EXCLUSIVE ACCESS: Susan Routledge's Top Salon Tips Seminar

Susan Routledge has over 30 years of hands-on award-winning business experience in beauty, spa and medical aesthetics. She is also a  successful author & professional salon consultant. Earlier in the year, Susan held a seminar at Professional Beauty entitled ’20 Top Tips To Getting Clients Flooding In & Stop Cash Flowing Out Of Your Business.’ Salon owners from … Continued