US Beauty Booking Habits Post-Lockdown

Over the past few weeks, states across the US have made positive steps towards easing lockdown restrictions, allowing people and businesses to safely return to some degree of normality. The reopening of salons came in different phases in different states. Still, there’s one commonality: the celebration of the comeback and surge in demand for appointments … Continued

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health and hygiene plan ready to go. Now it’s time to look at how you are going to contact your clients and get them back through … Continued

Spread Joy & Generate Cash Flow With Online Gift Cards

A connection with a customer might start with something as simple as them watching an Instagram Live of yours, or noticing your shop front while strolling down the street… but it might also very well start with a gift card! And while gift cards are nothing new — the concept was invented in 1994 by Neiman … Continued

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will be. You’ll be hearing scenarios for all sorts of lengths, but the reality is, no one knows. Not even the greatest epidemiologists in the world … Continued

Stimulating Salon Income In A Time Of Social Distancing

There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health concerns. We want to remain our clients’ first choice when we resume our normal services, and being proactive is the best way to stay ‘top … Continued

Together, But Apart: Staying Connected With Salon Clients Through A Crisis

Over the days, months and years, you’ve put in a relentless amount of work to build your clientele. In salon clients who’ve been trusting you for a long time, you’ve established a bond. Some of them have perhaps even become good friends of yours outside of the salon! You’ve seen them in their highs and … Continued

Coronavirus Cancellations: Don’t Panic, Just Do This Instead

There has been much panic throughout the salon industry over the recent weeks surrounding COVID-19, otherwise known as coronavirus. Panic over how some small businesses will cope with clients cancelling their appointments at the last minute, talks of possible “lockdowns” or quarantining and even speculation over what happens if staff are all sent home.

The Client Is Paramount: Salon Owners Summit Speakers Who Have Emphasized This

At this year’s Salon Owners Summit, I spoke about how technology has advanced business in ways we could only have ever imagined. Who would have thought, ten years ago, that one of the busiest times of the day for your salon to take bookings would be after 9:00 pm, without you having to even speak … Continued