Brand & PR

Creating Your Salon Mission Statement

2 min

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then read on, and we’ll show you why a proper salon mission statement is needed and how to write it correctly! This should tie in nicely with your Salon’s Slogan and the #30Days2Grow challenge as well.

Related | How To Create The Perfect Salon And Spa Growth Mantra

What Is A Salon Mission Statement?

Preferably at the very beginning of starting a business, a salon owner should sit down, write out exactly what they expect to achieve and what the purpose of their organization is.

This will act as the blueprint going forward. If you were the manager of a sports team, think of it as the playbook that your players will follow.

salon mission statement

Related | The Ins And Outs Of Writing A Salon/Spa Procedure Manual

Why Do You Need A Mission Statement?

Many times, a business owner will become so focused on how to create their business, that they forget to ask why they are doing so. Creating a clear salon mission statement will ensure that every decision going forward is calibrated to following your most important objectives.

Your mission statement will help you understand the two key areas that are the foundation of your business’s success: A Clear Purpose & Providing Direction.

How Do You Write Your Own Salon Mission Statement?

It’s not just a statement about how to make clients feel good and look great either. There are already businesses in your area taking care of that. Instead, it’s crucial that you identify what it is that will make your business unique. Make it stand out from the rest of your competitors.

  • When creating your salon mission statement, be sure to answer these questions:
  • Who is your company?
  • What does your business do and why do you do it?
  • Do you want to make enough income to make a living or is profit more important?
  • Who is your target client base or audience?
  • Do you solve a problem for your customers?
  • What is the internal work environment you want for your employees?

According to Forbes, the following is a good indicator of how you should format each sentence of your mission statement.

What Do We Do? / How Do We Do It? / Whom Do We Do It For? / What Value Are We Bringing?

Here is an example of a strong salon mission statement:

salon mission statement

Once you have crafted your own, tailored mission statement, don’t just stick it in a drawer! Stick it on your wall, post it on social media, tell your clients about it! And once you have your mission statement finished, click here and let’s take a look at boosting your salon’s profile.

Thanks for reading!


This article was originally published in December 2015 & updated in Dec 2022.

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