Thinking of setting up an SMS campaign ? Remember these four golden rules to make SMS Marketing more successful for your salon.
1. Include a timeframe
Create a call to action and a sense of urgency so that after reading the texts they are encouraged to book before putting it on the back burner.
2. Give the offer a monetary value
Make it clear how much added value the client is getting from your offer . People may think you are being deceptive if you offer percentage discounts.
3. Include your client’s first name
A lot of service providers like Vodafone , Meteor etc filter texts for spam so include your client’s first name to prevent this from happening. Although if you are promoting a sensitive issue like Mothers Day/ Fathers Day it would be acceptable to leave the client’s name off.