Where leaders love to learn

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for some website advice got us thinking. What exactly are people looking for when they visit a salon website? And how can you make sure customers … Continued

How To Win At Designing A Salon (Even Your First)

Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where to start can turn the whole experience into a nightmare.

3 SMS Ideas To Boost Men Bookings This Father’s Day

Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent out a personalised Mother’s day message to our clients and received a couple replies along the lines of: “That would be great if I had a mother. … Continued

Don’t Build Teams, Build Individuals

As salon owners, our business is people. People are our revenue, so we’re scared to death when the top producers walk out the door. Whether they go to chair rental, leave for bigger opportunity or become your competitor, sometimes we feel captive to them. In the process, we may ruin our culture and create conflict … Continued

When Is It Financially Viable To Step Out From Behind The Chair?

This question comes up all the time, but because it all depends on where you’re at with your business, no answer will ever fit all situations. If, though, you were to be asked about your desire and plans for stepping out from behind the chair, the answer would probably be something like: “never unless I … Continued

The Better Choices Better Leaders Make: Satisfied vs Loyal

Satisfied vs Loyal. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something.“This … Continued

How To Add Value To Your Salon’s Appointment Reminders

Did you know that 62% of no-shows occur simply because clients forget when they’re booked in for? Send a quick email and/or SMS appointment reminder or communicate through your salon booking app and you radically reduce that number. Now, you’re probably already doing that, which is awesome. What we want to shed light on is … Continued

Reach New Leadership Heights With The Salon Management Course

The third annual #30Days2Grow challenge is barely over that we’re back to provide you with another entirely free learning opportunity! Phorest Salon Software is delighted to present you the brand new and exclusive 6-week Salon Management & Leadership course, hosted by Hair & Beauty Business Strategist, Valerie Delforge.

3 Tips That Will Make Your Salon Employee Bios Stand Out

It’s no secret that therapists and stylists create and nurture trustworthy relationships with their clients – some of which last for years. Why not help build these relationships from day one with a virtual handshake? Posting employee bios on your salon’s website, app, or even social media accounts is a great way to initiate contact.