The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favorite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

5 Wellness Practices to Avoid Staff Burnout & Increase Satisfaction

Despite working in the business of wellness, the busy schedules of salon and spa professionals often leave little room for a proper work-life balance.  Amidst the chaos of working life and serving guests, it’s absolutely vital to make time for your staff’s health and well-being, especially after the holiday season’s overindulgence! Making time for genuine, … Continued

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 58% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 31% of clients do actually purchase hair and beauty products from salons. Why … Continued

6 Organization Tips To Streamline The Running Of Your Salon

How do you manage admin in your salon business? Are you a pro at filing and scheduling, or do you leave piles of paperwork to the side of your desk and hope, somehow, they’ll sort themselves out? Don’t worry; you’re not alone! In such a creative industry, many salon and spa owners dread the thought … Continued

Salon Holiday Gifts: What Should I Buy the Team?

We get asked “Should I buy my team gifts for The Holidays?” every year and our answer never changes; we say yes! When it comes to the festive season, gifting your team something, no matter how small, shows that you recognize the hard work they do to make your business successful and shows your gratitude … Continued

The Ultimate Bundle Full Of Salon Marketing Ideas For The Holidays

Planning ahead for the Holidays is the best way to ensure an organized, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, this gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so! Over the years, we’ve … Continued

The Salon Owner’s Guide to Black Friday & The Holidays

How prepared are you for Black Friday and The Holidays? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full … Continued

Revolutionize Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy line of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued

Optimize Your Online Store with These New Features

The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase products from the comfort of their homes and have them delivered straight to their doors. Has your salon done anything to make the most of this? In our ever-changing, digital-first … Continued