Why Discounting Is 100% Wrong!

One of the main reasons discounting can be harmful to the long-term health of your business is that you can get stuck in cycles of constant money off or percentage off offers. What can tend to happen is that the trend only ever goes one way, the percentage gradually increasing until you are pushed to … Continued

The Difference Between a Reminder Text and a Confirmation Text

I’ve recently been spending a lot of time at my dentist. From a run in with mince meat that chipped half my tooth to finally biting the bullet and getting my wisdom teeth yanked. So I’ve gotten fairly familiar with their procedures. How they operate is that they send you a text the day before … Continued

8 Ideas To Increase Salon Business This Valentine’s Day

Need Last-Minute Valentine’s Day Ideas? Look No Further! 1. Make Your Valentine’s Day Gifts Stand Out Cut out all the work for your customer and your Valentine’s Day gifts won’t stay on the shelf for long. Make sure to add Valentine cards or tags to your gift certificates, gift cards and even retail products to … Continued

Targeted SMS Offers to Secure Valentines Day Bookings

One of the most commercial holidays of the year is just around the corner so be prepared with these Valentine SMS ideas. In Britain in 2012 £880 million was spent celebrating Valentines Day, make sure your salon gets a slice of the action in 2013 by sending out targeted promotions, reminding your clients that you … Continued

Jessica’s Tip of the Week : Bring Social Media In-House To Increase The Response From Your Clients

As a business you really can’t afford to ignore social networks. Whether you embrace it or not conversations about your brand are occurring all the time. A lot of salon owners are wary of using social media and after talking to some of you, there appears to be a common misconception that you have to … Continued

Communication Is The Key To Success

In the past few months I have had to go through a bit of a transition on a personal and professional basis. Interestingly friends and business clients I know have indicated to me that they have been on similar journeys! Let me explain. In recent times some people have had to start a new venture … Continued

It's The Clients That Don't Complain You Need To Worry About!!

Is every visit you make to a restaurant a delightful experience? Probably not! In fact I’d go so far as to bet your experiences range from the bad through OK to absolutely brilliant and as salon owners we can learn from them all! 1. What can we learn from the bad experience? Well, we’ve all … Continued

Twitter From A Salon's Perspective

Twitter is a great way of reaching new clients outside of your current client database. It gives you a new platform to get to know clients and not only will you build relationships with them, but the information can be priceless too! Tweet out tips and tricks in the beauty industry or whatever tickles your … Continued

How To Make Your Marketing Pay!

Has someone ever rung you at the salon and tried to sell you advertising space … of course they have!  And … I’m prepared to bet that at least once, you’ve said yes to their offer, placed an advert and then wondered whether it was worth it or not. You might have told yourself that … Continued