The Secret to Scalable Salon, Spa, and Clinic Growth – Motivating Your Team to Succeed

Ambitious salons, spas, and clinics across North America are scaling fast: expanding teams, opening new locations, and introducing premium, in-demand services. However, we know this much is true: sustainable growth doesn’t just come from new revenue streams. It comes from the people who power them. When your team is motivated, supported, and growing alongside the … Continued

Building a Loyal Client Base with Smart Salon, Spa, and Clinic Technology

Loyalty looks different in 2025. In fact, 82% of consumers say that personalized experiences influence their loyalty to a brand. That’s not just a nice-to-know – it’s a loud and clear message for salons, spas, and clinics aiming to build long-term client relationships. Loyalty isn’t built at the front desk anymore. Instead, it’s built in … Continued

How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift. The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, … Continued

Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. The most profitable businesses – the ones with fully booked calendars, thriving teams, … Continued

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

Hidden Gems: Phorest Tools to Transform Your Team

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, … Continued

Optimizing Medspa & Aesthetic Clinic Operations with Phorest

What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In this session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionizing medspa and aesthetic clinic operations through AI, automation, and workflow optimization. They also highlighted the partnership aspect of … Continued

Tipping the Scales: Empowering Staff with PhorestTips

At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humor, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment, specifically, how businesses can give … Continued