It’s Not Personal… Just Business: Converting Your Salon Facebook Page

When Facebook first washed up on the shores of the world wide web 11 years ago, it was very different that it is now. One of the big differences was that that there was no such thing as a business page. It was all friends pages. However, once the company exploded onto the scene, businesses … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued

Facebook For Salons Is Now Making It Even Easier For Your Clients To Book Online!

Over the last few weeks Facebook has made some changes to your Facebook pages to make it even easier for clients to interact with you on a smartphone or tablet computer. We have previously written about the importance of the Facebook CTA (Call To Action Button) and how it can help clients interact with you … Continued

The Real Truth Behind Why Your Salon Facebook Posts Aren’t Working

Over the past couple of weeks, we have been conducting a study of salon Facebook pages to see if we can identify some of the biggest opportunities that just are not being captialised on. After the past couple of weeks, we are happy to say that we have found some truly interesting results (you can … Continued

Your June Salon Marketing Ideas Inside

Is it June already!? Man, this year is flying by, isn’t it? Well, another month means another chance to try some new salon marketing ideas out and see if we can drive a few more fans into your business to help them look great and feel fantastic! So, I’ll cut to the chase today: Here … Continued

Don't Just Rent Fans On Social Media. Build YOUR Salon Email List Now

Over the past decade, social media has completely revolutionised every facet of business. Now companies of any size can start to build a fanbase from scratch. This has been particularly beneficial for local businesses such as salons and spas. The fact that you can gather thousands of people together and share your brand with them … Continued

Salon Ideas For Unusual April Holidays

Last month, we decided to put together a list of the more unusual holidays for the month of March. Since that release, we were asked if we could do the same for April so that is exactly what we did! We picked out what we feel would be the most relevant April holidays for some … Continued

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it is in fact a HUGE opportunity. Why? If clients know it is in their control, then they believe that it is much harder to fabricate. It … Continued

Check Out The Brand New Phorest Salon Blog!

What better way to kick off 2015, than with a beauty treatment, right? Well, that is exactly what we did. We are very pleased to introduce you to your brand new Phorest Salon Blog! With a new look and a new navigation system, this salon blog is sure to be your one stop shop for … Continued