Last month, we decided to put together a list of the more unusual holidays for the month of March. Since that release, we were asked if we could do the same for April so that is exactly what we did!
We picked out what we feel would be the most relevant April holidays for some very interesting salon ideas and marketing opportunities.
Marketing Salon Ideas For The Month Of April
Sunday April 12th – Walk On Your Wild Side Day
What better way to spice up a standard Sunday at the salon than by celebrating Walk On Your Wild Side Day. One unique salon idea you can do is to encourage your clients to get a little wild. Maybe that would be by giving bonus treat card points to the most bizarrely dressed clients to arrive at your salon, or, perhaps, give a prize to the fan with the best Growl Face on Facebook:
Tuesday April 14th – Be Kind To Lawyers Day
How about showing some love to all those solicitors and lawyers out there? They certainly are the butt of many jokes all year round (whether or not they deserve it is a subject for another day 😉 ). You could offer a kind of service package to those diligent agents of the law.
How about dropping by the local solicitors offices on this day with an invitation for a free blow dry or equivalent? It may be a freebie today, but this one gesture could gain you some excellent repeat clients in the future.
Wednesday April 15th – Take A Wild Guess Day
Take A Wild Guess Day. Now that certainly is a random one. Okay, so for this holiday it’s going to be all about putting up some questions and photos on social media and having your clients guess the answer for a prize.
Some ideas that you can try out for Take A Wild Guess Day would be to put up a photo of your hand with a glove on it. The first person to guess the colour of your nail polish will win a prize. Or maybe you take 3 cups and a ball and film a quick magic cup game on your phone. Don’t lift the cup in the first video though. After clients have guessed online do another video showing which cup the ball is under.
It doesn’t really matter what the game is, as long as you have a little fun on this day and give your clients a glimpse of your lighter side.
Saturday April 18th – Record Store Day
I know what you’re thinking: “what the hell does my business have to do with Record Store Day?” Well, that is a valid question. But did you know that over the past few years, Record Store Day has become a very popular celebration of local business.
Why don’t you show your solidarity with local businesses by showing support for your neighbourhood record shop (or the closest one to you).
You could put up a poster for it in advance. Post this image above on your Facebook page as well 🙂
What I would recommend is to make sure that the record store knows about your effort, so that when Beautician’s Day (June 26th) or Small Business Saturday (November 28th) come around, they might send some of their clients in your direction.
Wednesday April 22nd – Jelly Bean Day
Similar to the Take A Wild Guess Day ideas, one salon idea that you can have fun with is the classic ‘How many Jelly Beans are in the jar’ game.
Simply fill a jar with jelly beans, snap a photo and post it online. Choose a suitable prize for the winner and select the fan with the closet guess. It’s that easy!
Monday April 27th – Tell A Story Day
This is a day where you can really have some fun with your clients. How about you ask clients what their worst salon experience was? You could start it by telling them about your worst experience (for added effect, you could film yourself telling the quick story).
To really kick it off, how about you ask clients who are finished with their appointment this question? You could film their answers and put it on Facebook as well. Let other clients share in the stories. Pretty fun, right?
Wednesday April 29th – World Wish Day
In honour of World Wish Day how about you let your clients know that a portion of your profits today will go towards the Make A Wish Foundation? I bet they would love to see their favourite salon promoting good deeds around the world!
Thursday April 30th – Poem In Your Pocket Day
This is a cute salon idea as well: Poem In Your Pocket. This one could be very sweet and very simple. All you have to do is write little poems on small pieces of paper (or how about on the back of your business cards) the night before. And then gives them to your clients as they pay.
Maybe work this in with your referral marketing and give bonus TreatCard points to every client who snaps a photo of their poem and shares it with their friends online.
Bring On May
Well, that about wraps it up for the April Holiday salon ideas. Hope you found these fun and useful. If you are planning on celebrating one of these days, let us know. We’d love to see how you plan it out.
Until next time, thanks for reading!