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Med Spa Marketing Automation: The 6 Workflows That Fill Your Calendar Automatically

In short: Med spa marketing automation uses software to trigger client communications automatically based on booking behavior like a lapsed visit, a completed treatment, or an upcoming appointment. The six workflows that return the most revenue are lapsed-client win-back, predictive rebooking, no-show prevention, post-treatment aftercare, new lead follow-up, and VIP or membership recognition. The ones … Continued

Advanced Med Spa Scheduling: The Three Numbers That Show What Your Calendar Is Costing You

A med spa sells provider hours in treatment rooms, and both are perishable. An hour that goes unsold at 2pm on Tuesday cannot be sold later. Across the aesthetics industry, that lost capacity is becoming an increasingly costly challenge. Research highlighted by Professional Beauty found that cancellations and no-shows continue to cause significant income loss … Continued

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

AI Visibility 2026: Will ChatGPT Recommend Your Salon, Clinic, Medspa? 

TL;DR: AI tends to recommend premium salons, beauty clinics and medspas that are clearly positioned, consistent everywhere online and backed by proof (reviews, real content, third‑party mentions).  At the end of 2024, I was actively looking for an agency or freelancer to help with GEO, because I wanted to know how businesses become visible in … Continued

7 Myths About Switching Med Spa Software (And What Actually Happens)

Switching med spa software is one of those decisions that feels bigger than it actually is. Not because it’s trivial, but because the fears that keep med spa owners on the wrong platform are almost always worse than the reality of making the move. Most of what feels risky about switching, like losing client history … Continued

A Guide to Choosing The Best Med Spa Software in 2026

The best med spa software connects clinical documentation, front-desk operations, and marketing attribution in a single system. Platforms like Phorest, Zenoti, Mindbody, Vagaro, Fresha, and GlossGenius all serve the med spa market, but they differ sharply in how well they unify clinical workflows with business intelligence. Phorest is built specifically to close that gap for … Continued

Med Spa Software in 2026: The Buyer’s Checklist Every Clinic Owner Needs

The best med spa software connects scheduling, charting, CRM, marketing, memberships, and reporting in a single platform so clinic owners get full visibility into what drives revenue without stitching together disconnected tools. That is the standard this checklist is built around. Choosing software for a med spa is not the same as choosing it for … Continued

The 8 Best Hair & Beauty Salon Software Platforms in the US (2026)

If you are running a premium hair or beauty salon in the US and evaluating salon software, you are looking at a fragmented market with no obvious winner. Just a set of trade-offs that depend heavily on where you are, what you offer, and how you plan to grow. The platforms below represent the realistic … Continued

Med Spa Software: How to Choose the Right Platform for a Growing Aesthetic Practice

Med spa software is a practice management platform that handles booking, client records, billing, marketing, and clinical documentation. The challenge is that no two platforms are built the same way, and choosing the wrong one has a measurable cost. According to Phorest’s 2025 study of 350 U.S. med spa decision-makers, the typical practice runs between … Continued