Where leaders love to learn

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you know that being part of the Phorest family gave you complete access to a range of free email and SMS templates already uploaded to your … Continued

How To Make A Clear Financial Decision About Your Business

“Every decision you make should be a financial decision.” That sentence, to me, is a motto. It’s a way of thinking, and it helps me revisit what works and what doesn’t without any emotional attachment. Most importantly, though, it allows me to stay within budget.

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is it even worth it?

The Best Social Media Automation Tools For Salons & Spas

You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon, it doesn’t mean your social media marketing should suffer. In fact, it doesn’t have to suffer at all. There are many social media automation tools … Continued

The Importance Of Choosing A Comprehensive Insurance Policy

*Please note that the following information may differ from country to country. ESA Consultants operates in Ireland. I’ll start this article by declaring my independence. I am not connected to any insurance company. However, 30 years of dealing with Safety and HR Legal matters has proven to me that only a fool in a fair … Continued

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

Your staff team is one of (if not the) most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, and enthusiastic team. One of the best ways, besides training, to guarantee your salon’s success is to hire the right people. ‘Where have all the good therapists gone?” … Continued

The Salon Insider’s Guide To Surviving A Tax Inspection

The envelope from the HM Revenue and Customs (UK) or the Revenue Commissioners (Ireland) dropping through the door’s letterbox and onto the mat is normally most people’s nightmare scenario. Worse, when you open it and understand that the taxman wants to carry out a tax inspection, you panic a wee bit more. Whether it’s personal, VAT, … Continued

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued