Welcome to the Salon Owner’s Podcast, Phorest FM Episode 25. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.
Phorest FM Episode 25
One of Phorest Salon Software’s main focus has always been helping our clients get their salon clients spending more, more often. It is not only simpler to sell to clients who are already loyal to you, but much cheaper as well. We have some useful tips here which you can implement in your salon to achieve this. We also have advice from salon consultant Valerie Delforge for approaching layoff rumours, in case these should ever begin circulating in your salon. Lastly, an important subject we discuss is loyalty programs, and the value you could gain from choosing one type of system over a less appropriate one for your business.
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Killian Vigna: Welcome to the Phorest FM podcast, Episode 25. I’m your host, Killian Vigna.
Zoé Bélisle-Springer: I’m Zoé Bélisle-Springer.
Killian Vigna: In this week’s Phorest Salon Software blogs, we talk about seven ways to help your clients spend more, more often, how to handle salon layoff rumors and avoid a catastrophe, and what types of salon loyalty programs actually add value. As always, we top off the show with our upcoming Phorest Academy Webinars. This podcast is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Now, let’s get into the show. So Zoe, just before we jump into the blog today, we’ve actually changed the format of Phorest FM a little bit. How can we-
Zoé Bélisle-Springer: Yeah. You probably noticed that, last week, we had an industry expert in and it filled up the entire episode. The format of the show now, it’s a bit based on recommendations that we’ve gotten. Within a month, we usually have, what, four episodes, correct?
Killian Vigna: Yeah. It’s usually four episodes all around the blogs, the fourth one at the end of the month is the monthly roundup, the most popular blogs of the month.
Zoé Bélisle-Springer: Exactly. We’ve been asked for a little bit more interviews and stuff like that. There’ll be two interviews a month and then one that’s focused around blogs earlier on in the month. We’ll still have that monthly roundup one around the blogs and what’s going on, and recapping on the interviews that we had that month.
Killian Vigna: Yeah. This week’s episode is the blog episode. You’re not going to hear this every week anymore.
Zoé Bélisle-Springer: Exactly.
Killian Vigna: You’re going to hear the blog episode once a month, and then the monthly roundup, the most popular blogs and at the end of the month.
Zoé Bélisle-Springer: Exactly. Yeah. You’ll also have, like we said, the two interviews a month.
Killian Vigna: Yeah. So wanted to add a little variety. We’re always asking you guys who you want to hear on the show. Now, we’re doing it. Now, we’re listening.
Zoé Bélisle-Springer: Yeah.
Killian Vigna: Well, we’ve always been listening, but now, we’re actually getting who want to hear on the show.
Zoé Bélisle-Springer: Exactly. I suppose, if we kick it off this week with the “Seven Ways to Help Your Clients Spend More and More Often”. This is an article by Simon Lotinga. He’s a belief change specialist. We did a lot of collaborations with him in the past. Basically, this article goes through concrete ways to get your clients back in. Because in theory, it’s all good and easy, right?
Killian Vigna: Yeah.
Zoé Bélisle-Springer: It’s like you know what to do.
Killian Vigna: It sounds simple.
Zoé Bélisle-Springer: It sounds simple.
Killian Vigna: Yeah.
Zoé Bélisle-Springer: But what are the things that you can do, actively, today even if you had to only pick one? What can you implement today? He goes through a few, actually seven, techniques that you can pick from. He says, “Prepare the team, first of all, because if you want your client’s behavior to change, you have to change first. You have to market your products in a different way, market your services in a different way. You need to make your clients understand the benefits of why they should come to you rather than just a hard sale”. That’s his idea behind that first point.
Killian Vigna: Yeah. We’ve touched off it before, like clients aren’t necessarily buying into the company or the brand. They’re buying into the people behind the company behind the brand…
Zoé Bélisle-Springer: Exactly.
Killian Vigna: …and that’s you and your staff.
Zoé Bélisle-Springer: Yeah. Now, his second point, he names it. He says “Add a silent sales team”. What he means by this, because I know you’re laughing right now.
Killian Vigna: Is this someone just sitting in the corner of the salon?
Zoé Bélisle-Springer: No. A silent sales team, what he means by that is, basically, stickers, flyers, posters, windows displays, newsletter articles, blog post, pages on your website, videos, behind the scenes… Whatever you pick as a marketing channel, use that. That is a silent sales team. Because the way that you promote yourself on those pages is what is going to build your relationship with your client and ultimately bring them back in.
Killian Vigna: It’s, essentially, all your marketing materials and channels you choose.
Zoé Bélisle-Springer: Exactly. Yeah.
Killian Vigna: Again, be careful on that. Don’t constant… Don’t be the annoying guy in the middle of the room saying “buy, buy, buy”.
Zoé Bélisle-Springer: No. Exactly. It’s learning how to market your added value services and added value offers. He goes on to point three when he says “Make impulse buying easy”.
Killian Vigna: This is like throwing your gift cards at the point of sale, or stuff like that.
Zoé Bélisle-Springer: Yeah. Stuff like that. Say, for instance-
Killian Vigna: Throwing your gift cards.
Zoé Bélisle-Springer: You know when you’re, let’s say, in a shop, you know when you’re at the cash and you’ve got all those chocolate bar stands.
Killian Vigna: It’s any product that’s in-line of sight and within reach. Basically, I’m at the till, I’m paying for my treatment, and all of a sudden, I see a product that takes absolutely no effort for me to go out of my way and pick up and just point it.
Zoé Bélisle-Springer: Or even just ask the question, “Hey, what’s this?”
Killian Vigna: Yeah. Exactly. Yeah. We say “Always dress up your products, your retail shelves. Make them look presentable” and stuff, but your point of sale, this is your key, especially for your TreatCards, your gift cards, even your small products. We’re not saying pack out your till area or pack out where your computer is. No.
Zoé Bélisle-Springer: No. We wouldn’t even recommend that.
Killian Vigna: Not at all. No. Maybe, one or two products from each neatly presented there. Like I said, it’s in the client’s line of sight. Just peaks their interest and like you just said, “What’s that?” Straight away, it’s gone from a question to a sale, nearly.
Zoé Bélisle-Springer: Yeah, pretty much. Yeah.
Killian Vigna: Yeah. That also goes backton the last point of prepare your team. Because if your team understand the product’s inside out, it’s not selling. It’s just going, “Oh, well, that actually does X, Y, and Z”. You’re promoting the benefits of the product.
Zoé Bélisle-Springer: Yeah. Exactly. Now, point four, “Adding premium versions of your existing services”.
Killian Vigna: This is a great one.
Zoé Bélisle-Springer: Yeah.
Killian Vigna: This is the money maker in any store.
Zoé Bélisle-Springer: Yeah. Basically, if you package or even just create premium versions of your existing services, you’re brushing up that little look of that one X, Y, Z service and you’re branding it in a certain way that people would just be like “Oh, that’s new. That looks flashy. I’d get way more out of this than if I just got that one service”.
Killian Vigna: There’s a couple of simple ways of doing that. We know if you walk into a shop, you’re always going to see your budget, your medium and your expensive… I suppose the luxury, or the premium version of a product, but you could do this in a simple way of creating small little hampers. Basically, you’re just getting a collection of products, putting them into a nice little box, put a clean film, put a ribbon. I don’t know, whatever. You guys are the artists here. You’re more creative, but yeah, it’s just repackaging things and throwing a new price tag on it.
Zoé Bélisle-Springer: Exactly. Yeah. Some salons might actually find this tactic really helpful for people who have a hard time selling retail or are uncomfortable selling retail. I was chatting with Nilam Holmes Patel when I was writing the retail eBook at the time. She was saying, mixing a service and a product gives an added value, but it’s also easier to sell a benefit of a service, but then that person also has an aftercare product. You’re selling retail at the same time, but you’re also giving extra value to your service.
Killian Vigna: You could even package these as your aftercare packages.
Zoé Bélisle-Springer: Yeah. Yeah.
Killian Vigna: You think about it, someone’s going in, they’ve spent so much money on a hair treatment. Now, they want to be able to maintain that, to keep promoting that you did it after a service. By creating these little aftercare packages, their friends, their family are always going to keep asking them where they got their hair done because you’re going to have that fresh look. Now, I say “hair” but this comes across all the services and treatments. Provide the afters.
Zoé Bélisle-Springer: Exactly. Yeah. Exactly, like Andy Bounds was saying at the Summit this year. Yeah, the afters.
Killian Vigna: Oh, is it? Really? Yeah, I know. I don’t know where I came across that.
Zoé Bélisle-Springer: Tip number five, “Introduce new non-competing services”. If someone has been buying the same shampoo and conditioner, for instance, from you for ages, and you’re trying to sell them this other product that’s going to replace that, it’s not going to work and that’s mostly…
Killian Vigna: Yeah. Don’t replace it, complement it.
Zoé Bélisle-Springer: Exactly. Yeah. That’s exactly his point. Yeah. He says “The important thing to remember here is that if you want someone to buy something totally new, you have to sell it in a different way”. It is totally true. Try and understand what your clients already have, try and understand their concerns, and then go and complement what they need to get a better result.
Killian Vigna: Yeah. I think the example you have here is, if they’re buying a brand of shampoo, don’t try and promote the more expensive branded shampoo, promote the conditioner to go with that. They’re going to buy the shampoo anyway. Why replace it? Don’t. Complement it with another product name.
Zoé Bélisle-Springer: Yeah. Another way to help people actually cop onto that is by using product samples.
Killian Vigna: I love those sample things. I get caught for it every time. I buy my-
Zoé Bélisle-Springer: So do I.
Killian Vigna: I buy my protein online. For years, there was one particular brand I got. I moved to my different protein supplier and they started giving me free samples. Now, I’ve gone from buying the same product protein for the last… Well, it must have been about three years. Now, every month, I’m buying a new product based on the sample that I got free with the last product.
Zoé Bélisle-Springer: Yeah. Because it’s a nice introduction, and it’s not costing you, I don’t know, 50, 60 quid for something that you don’t really know how well is going to react with you. It’s low commitment for the client, but then it’s also a nice introduction at the same time. If it works, then yeah, you’ll be more than happy to spend that amount of money on the full product.
Killian Vigna: Now, I will say, the free sample only works because even though I’ve never met these guys, it’s all online. They actually understand me as a client. They’ll only give me samples to stuff that I regularly buy, anyway, to try out different things. Again, if you’re going to hand out samples, make sure it’s relevant to the treatment or the stuff that you’ve just given.
Zoé Bélisle-Springer: Yes. Yeah, yeah, yeah. Relevant to the client’s concerns or needs.
Killian Vigna: Yeah.
Zoé Bélisle-Springer: Yeah. Exactly. Point number six, if we move on now, “Create price time menus”. This is a concept that he says, basically, that some salons create versions of services that are deliverable in, I don’t know, 15, 20 minutes, right? You create a menu of these treatments that clients can pick three, and it’s X amount of price. Basically, what he says is that it has this attraction and gains client’s interest because people love having choice and love being in control. By having an option of what they can pick three treatments they can pick, and it covers an hour, you’re set.
Killian Vigna: You’re saying it’s nearly a minute per currency thing, is it?
Zoé Bélisle-Springer: He calls it, “price per minute menu,” but you can price it at whatever rate you want, obviously.
Killian Vigna: Oh, okay. It’s basically the a la carte.
Zoé Bélisle-Springer: It’s creating-
Killian Vigna: It’s calling for an a la carte.
Zoé Bélisle-Springer: Yeah. It’s creating a menu of different services that are all deliverable in 20 minutes. You’re booking an hour slot…
Killian Vigna: That’s actually a really good idea.
Zoé Bélisle-Springer: …but the clients can actually pick three of what he prefers, or he or she prefers.
Killian Vigna: Your clients are coming in, picking your starters, mains, and desserts.
Zoé Bélisle-Springer: Kind of. Yeah.
Killian Vigna: They’re getting it all done in an hour.
Zoé Bélisle-Springer: Exactly. Yes.
Killian Vigna: That’s a genius move. Yeah.
Zoé Bélisle-Springer: It may not be suitable for you, but some businesses are doing it and it seems to be working. It is something that you could consider if you are looking for some new ways to market your services.
Killian Vigna: Yeah. I really like that idea. I’m going to be pushing that more.
Zoé Bélisle-Springer: His last point is, basically, “Creating improved result packages.” That’s the aftercare regime that we were talking about. Having product packages together that can help you go back home and get better long lasting results.
Killian Vigna: Cool. So that concludes that blog anyway, and then we move onto… This is another guest article?
Zoé Bélisle-Springer: It is. Yes. This was written by Valerie Delforge. She’s founder and CEO of Delforge & Co. She’s been in the beauty industry for 25 years. She’s been managing teams, HR-
Killian Vigna: Now, she’s salon consultancy.
Zoé Bélisle-Springer: Yes. Exactly. She talks in this blog about how to handle layoff rumors and avoid a panic within your staff. Now, bear with me. This is a touchy subject. We have had comments on Facebook around this blog saying that they don’t agree whatsoever with the advice given in the article…
Killian Vigna: And that’s fine.
Zoé Bélisle-Springer: And that’s fair enough because you know what, there’s so many different managing styles that one salon consultant’s opinion is an opinion, after all. It’s what worked for her in her career. If it doesn’t work for you, and if you don’t agree with that, that’s totally fine. You, perhaps, have a different managing style and that’s okay.
Killian Vigna: We say this in pretty much every episode. We’re talking to a broad audience there. We can’t say, like… we understand best practices and stuff like those, but at the end of the day, it’s just us giving advice, what routes to go-
Zoé Bélisle-Springer: If you have more advice, feel free to, you know…
Killian Vigna: Exactly. We give you advice, you give us advice, back and forth. But it comes back to you assessing your staff, your clients, your business. Will this work for you? Will this slot in? Is it something I can do? Or maybe just modify what we’re saying, tailor it.
Zoé Bélisle-Springer: Yeah. Exactly.
Killian Vigna: Don’t take this for a given… Again, this is what’s worked for Valerie Delforge though for 25 years.
Zoé Bélisle-Springer: Yeah. It might not work for you, and that’s okay.
Killian Vigna: Take the info, tweak it.
Zoé Bélisle-Springer: Exactly. If we just go through little things here, I gave her a scenario being like “Layoff rumors have been going around in the salon for weeks now, right? The employees that you manage, they know you’ve had several meetings to discuss different options, and you had even a meeting yesterday. During that meeting, you decided that you were going to lay off two or three employees in the following week and somehow, that information got out. An employee comes into your office and says, ‘Hey, I know you guys have been talking about layoffs. I’m really worried. I can’t afford to lose my job. Do you know what’s going to happen?'”
Killian Vigna: Yeah. It’s an emotional thing.
Zoé Bélisle-Springer: It is.
Killian Vigna: Rumors of layoffs, where do you start, like-
Zoé Bélisle-Springer: Yeah. It affects people, not only these jobs but it affects their personal life.
Killian Vigna: Personal life. What if I’m moving house, or I may decide now to go and buy a car or something like that. I need to know security.
Zoé Bélisle-Springer: Yeah. Exactly. I could go through the whole thing, but I think it’s really interesting if you read it all. But what I will say is that, be mindful. Because whatever you say to that person, if that person comes into your office, it’s going to have impacts after. That person is going to go back to your team and you know what, chances are that that person is going to chat away to your team. You need to make sure that you’re not going to say something that’s going to create a negative atmosphere within your team afterwards. You need to not take unnecessary risks of things that could backfire on you or deeply affect other people on your team, because then again, you’re going back to a negative atmosphere and you’re putting your salon at risk. It’s all about being very mindful of your situation in your salon, what kind of policies you have, and being careful of what you say at the time and by all means, have meetings with your team.
Killian Vigna: Yeah. We don’t want to really do too much of a summary of this blog. Because like you said, I think it’s best if you read this and take your own salon into account, but there are simple things of like-
Zoé Bélisle-Springer: Common sense, yes…
Killian Vigna: I suppose.
Zoé Bélisle-Springer: Yeah.
Killian Vigna: Yeah. Take a step back. I suppose, don’t say something for the sake of… All right. A classic example. Zoe, you come up to me and go “What is the story? Are we going to be laid off?” I would be inclined to turn around and go “Zoe, don’t worry about it. Things are okay,” but that’s me saying one thing to you, and that’s how the rumors start. So take a step back and I suppose, maybe, “Listen, I can’t address this situation”.
Zoé Bélisle-Springer: At this time.
Killian Vigna: At this time.
Zoé Bélisle-Springer: We’ll have meetings all across the board next week of one-to-one, depending on how you manage your team, again. It’s very on a case by case.
Killian Vigna: Emotions are going to be high. People could take what you say and that can be turned into 10 different meanings.
Zoé Bélisle-Springer: Yeah. Yeah.
Killian Vigna: You’re best off, take a step back, think about it, and address each member and staff individually when you have thought of what you’re going to say and do.
Zoé Bélisle-Springer: By all means, I strongly recommend you read this article. If you have different experiences, if you’ve experienced this in your salon, managing your salon, we’d love to hear how you handled the situation. We’d love to open a discussion on this because it is a touchy subject.
Killian Vigna: Yeah. Do you agree? Do you disagree? What are your procedures? Let us know.
Zoé Bélisle-Springer: Yeah. Yeah. We’d love to know. We’d love to hear you on this. If you’re willing to even be on the show to talk about it, by all means, get in touch with us.
Killian Vigna: Even better again.
Zoé Bélisle-Springer: Moving on to a little lighter subject, I suppose.
Killian Vigna: This is the final blog, yeah?
Zoé Bélisle-Springer: Yes. What types of salon loyalty programs actually add value?
Killian Vigna: Now, we go through the typical coffee shop example. Buy nine coffees, get your 10th free. Again, we always say “It doesn’t work for salon owners”. Again, if you want to go ahead and do that, if you think that works for you, that’s fine, but we’ve looked at the stats. It’s like discounting your services. Why would you do that?
Zoé Bélisle-Springer: Yeah. Because that person-
Killian Vigna: You’re losing out every time.
Zoé Bélisle-Springer: Yeah. If I had… I don’t know. If I went to get my brows shaped 10 times, I’ll be willing to pay for that 10th time because I get it every month anyways.
Killian Vigna: You don’t need to incentivize me to get something that I’m already getting.
Zoé Bélisle-Springer: Try and get me to try something new. Maybe I want to try facial. Maybe I want to try anything else that you can offer, and that I just never really had the opportunity to try before I never even thought of, but if you’re offering me that as a reward for coming in nine times for that one service, then I’ll take you up on and I’ll try it. Chances are that I’ll enjoy it and book it again next time, on top of booking for my brows.
Killian Vigna: Yeah. This comes back to the first blog that we were talking about, the seven ways to get clients coming in more, spending more. Now, then we talked about samples. We said, the samples have to relate to a product I’m already buying, but with this, a loyalty system is getting clients to try new products and services to see if they book those down the line.
Zoé Bélisle-Springer: Yeah. That’s how the TreatCard that we have in Phorest works. You’ve been on the Grow Team floor for the past two weeks now. You’ve probably heard loads about it.
Killian Vigna: I’ve been mingling with my team. Yeah so basically, the way the TreatCards is talked about is, you are giving free treats. I worked in a barbers there a couple of weeks ago and I was talking about the TreatCards and they said, “Oh, no, it doesn’t work for us because it’s giving free products away”. Within about two minutes, I had their mind changed. Not, like… I wasn’t trying to sell it or anything. Basically, what it is is, it says you’re giving away free treats, but look at it, all right, you’re rewarding a point for every euro or for every pound, dollar spent. In the long run, that free treat you’ve given has actually paid for itself six times over. Because with the way the points work, it’s something like 12 times the service price or for a product that’s six times this product’s price. You’re not losing at all. You’ve actually earned money by giving that product out, because they’ve paid for it six times over through their Treat Points.
Zoé Bélisle-Springer: Yeah. It is things that we have considered when we created the TreatCard. We have looked at this many, many times before pushing it out. People who use it, our clients who are using it, correct me if I’m wrong, but it’s working really well for them.
Killian Vigna: Of course. Yeah. My week working down there with Grow this week, I was trying to get some good and bad examples of each section of the department. They were saying, Frank DiLusso, he’s been using the product for a couple of years, and he said it’s earned him an additional 35,000. 35,000, that’s more than someone’s average salary. You’ve just earned that using TreatCards, just by offering a few products and services that have cost you nothing?
Zoé Bélisle-Springer: Yeah. It’s a great return on investment when you think about it.
Killian Vigna: Yeah. It’s a fantastic return on investment. A.– The short term goal is, it generates new clients. How? Because it’s brand awareness. A new client comes in, I’m a brand new client. We know it costs us five times as much to get a new client than it does retain one, right? So Zoe, you’re a salon owner. I go into yours for the very first time. As I’m leaving, you give me a TreatCard and you go, “Oh, now, every time you come in I’ll give you free points,” and I go “All right”. So six weeks down the line, I need to get my hair done again and I’m going, where do I go? Pull out my keys to unlock my house door, I see you’re tag and go, “Oh, might as well just book online there” or something like that or whatever, pop in. As I’m getting that treatment, I’m obviously going to scan my card. Think of Tesco, think of SuperValu, all those places. They all have the points cards. You’re always going to scan it because it costs you nothing, but in the long run, you’re going to earn something.
Then we’ve got the long-term goal. Have your clients start purchasing treatments that they’ve received as a reward. I’ve given you a free product or service. You liked it. You’re now going to come back and pay for it at full price.
Zoé Bélisle-Springer: Yeah. Like the example of the brow and facial that I was giving earlier. Yeah.
Killian Vigna: Yeah. Your short-term is, it generates new clients and brand awareness. I’ve got it on my keys, a friend sees it and goes, “What’s that?” I go, “That’s Zoe’s salon”. The long term goal is for every product or service I receive free, if I like it, I’m going to come back and pay for it in full.
Zoé Bélisle-Springer: Like I said, if you have a loyalty system in your salon at the moment, I’d strongly recommend looking at the back end of it, if it’s actually making you money or if you’re losing money through it. Yeah, I suppose, just be aware of what you’re giving out, be conscious.
Killian Vigna: Yeah. If you’re still not 100% sure on creating a loyalty scheme, we have business development guys here in Grow. Their whole role is to talk to you and assess how your salon is run to see if this would fit in. You might think it’ll fit in. Maybe it does, maybe it doesn’t. Talk to one of our business developers. Say you want to talk about loyalty system. You’re thinking to set one up, what’s the best practice, what’s the best route, and how do you work out how to reward.
Zoé Bélisle-Springer: Yeah. Exactly.
Killian Vigna: Give them a call.
Zoé Bélisle-Springer: That sums it up for our blogs this week. In terms of Phorest Academy Webinars, what do we have on schedule?
Killian Vigna: Okay. Well, it’s pretty much for everyone, but I recommend this one for a client because we actually talk about the Phorest system. This is today at 3:00 p.m. Basically, what we’re going to go through there is, why activate your online bookings widget? We talk about taking bookings online, on social, and on the go. You’re leaving your salon open for three different avenues along with walk-ins and phone calls to get your bookings. How to activate that widget, why use it, and then how to market it and how to get your clients using the online bookings. That’s a very good webinar to jump on board because we’ve seen massive success with the online bookings recently.
And actually, I wasn’t going to say it but I think this just summarizes online bookings… We actually had a woman send us a message saying, when one of our staff’s clients is made to book online, because she’s a continual no-shower and everyone knows the pain of a client who books online and doesn’t show up, you’ve just lost revenue, you’ve lost seed there. They made her start booking online because she constantly cancels. She went and posted a photo of her brows being done by another client. The salon owner turns around and goes “Well, sorry, but it’s just now cost you double” because you can actually charge for no shows using the online booking system. Because we have a credit card system in place where a deposit has to be taken to hold those card details and the benefit of those card details being held for you is, you can charge no shows. You are completely entitled. It’s in your right with terms and conditions and everything. You will be backed up on that as well.
Zoé Bélisle-Springer: Yeah. That was a funny one I suppose, that made us all giggle a little.
Killian Vigna: It did. Yeah. It is a pain point.
Zoé Bélisle-Springer: It is.
Killian Vigna: No shows.
Zoé Bélisle-Springer: It is a huge one.
Killian Vigna: The fact that you’re not being left out-of-pocket anymore. You can, and you are in your rights to charge for those no shows. That’s why online booking is very important there. Hop on board to that webinar.
Zoé Bélisle-Springer: It’s today, 3:00 p.m. at UK Ireland time 10:00 a.m. Eastern US time, New York area. We have the Salon Facebook Webinar on May 22nd.
Killian Vigna: Next week.
Zoé Bélisle-Springer: Yeah. Exactly. That goes on every month. How to create a “Likes” campaign, how to boost your post, how to understand your insights on Facebook, all that kind of thing. That’s lead by Chris Brennan, our content manager in Phorest. That, again, is at 3:00 p.m. UK Ireland 10:00 a.m. US Eastern time on May 22nd.
Killian Vigna: You can register for those through Phorest Salon Software’s Facebook page. Go to “Events” and click the purchase or request tickets.
Zoé Bélisle-Springer: Get tickets. Yes.
Killian Vigna: Get tickets. It’s free. It’s just a link you have to click to register to attend.
Zoé Bélisle-Springer: Exactly. I suppose we’ll leave you on that today. Have a great week and we’ll get you next Monday.
Killian Vigna: All the best.
Thanks for reading!