Where leaders love to learn

Building a Loyal Client Base with Smart Salon, Spa, and Clinic Technology

Loyalty looks different in 2025. In fact, 82% of consumers say that personalized experiences influence their loyalty to a brand. That’s not just a nice-to-know – it’s a loud and clear message for salons, spas, and clinics aiming to build long-term client relationships. Loyalty isn’t built at the front desk anymore. Instead, it’s built in … Continued

How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift. The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, … Continued

OBM: Phorest’s Done-For-You Marketing Solution

Marketing is an essential part of running a successful salon, clinic, or spa business. But between managing appointments, leading a team, and delivering great service to clients, it can often fall by the wayside. Finding the time and headspace to focus on creating high-quality content and distributing it can often be a struggle. And even … Continued

Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. The most profitable businesses – the ones with fully booked calendars, thriving teams, … Continued

Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.

Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.  If a potential client has questions before committing to a treatment and there’s no clear path to request a … Continued

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with … Continued

Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools

Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you’re juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professional hair … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

The Year to Elevate: Salon Owners Summit 2025 Recap

If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in recent history. On the Friday before our ninth Salon Owners Summit, as we felt the winds pick up in Dublin and started to hear news … Continued