Why Would You Even Need Salon Gift Card Promotions?

We all know that the most efficient gift that provides any real value is cash, right? I mean, who doesn’t like the idea of free money? However, cash is a currency and in the eyes of some, it’s not always an acceptable gift. So what’s the next best thing? Salon gift card promotions, of course!

Do You Know Your Top Salon Referral Clients?

Some say the best type of marketing is marketing that doesn’t feel like it. It makes the people feel like they’re part of a project. A salon referral, when you think about it, follows that logic. Thanks to an enthusiastic client or maybe some rebranding you did or a new service you offer, your name … Continued

EXCLUSIVE ACCESS: Susan Routledge's Top Salon Tips Seminar

Susan Routledge has over 30 years of hands-on award-winning business experience in beauty, spa and medical aesthetics. She is also a  successful author & professional salon consultant. Earlier in the year, Susan held a seminar at Professional Beauty entitled ’20 Top Tips To Getting Clients Flooding In & Stop Cash Flowing Out Of Your Business.’ Salon owners from … Continued

Your June Salon Marketing Ideas Inside

Is it June already!? Man, this year is flying by, isn’t it? Well, another month means another chance to try some new salon marketing ideas out and see if we can drive a few more fans into your business to help them look great and feel fantastic! So, I’ll cut to the chase today: Here … Continued

Driving Salon Clients In During The Quiet Times

There have been a lot of tips and advice given recently about how to maximise busy periods of the year and make the very best of the holiday seasons, but what about those months where business is generally down? These are some of the most important times to get clients coming through your doors to … Continued

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t care about their loyalty cards and firmly believe it’s not making any significant impact on the profitability of their salon. Often it’s down to the … Continued

Why a Treat is Better for Your Business than a Discount

A survey of UK consumers in 2012 by Ipsos MORI, found that 70% of consumers prefer a loyalty scheme that offers them better services for being more loyal over occasional discounts. In a nutshell, the majority of your clients are not motivated by the saving but are motivated by being rewarded with additional services for … Continued

It's The Clients That Don't Complain You Need To Worry About!!

Is every visit you make to a restaurant a delightful experience? Probably not! In fact I’d go so far as to bet your experiences range from the bad through OK to absolutely brilliant and as salon owners we can learn from them all! 1. What can we learn from the bad experience? Well, we’ve all … Continued

Simplifying Christmas For Your Customers, Will Ensure They Buy From You

In my last post I warned you that it was time to start thinking about your Christmas Clientele So here are my top three tips. Make sure that you apply them to get the most out of the holiday season. 1. Use 3 price points for voucher sales that suit 3 budgets, 3 is the … Continued