The Better Choices Better Leaders Make: Acknowledge vs Defend

Acknowledge vs Defend. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. … Continued

Making Charity & The Act Of Giving Your Salon Business Culture

Social consciousness is changing the way consumers spend their money. In a 2024 survey, nearly 50% of consumers said they were more likely to remain loyal to companies that donated to charity. Consumers want their money to go toward causes they believe in, and businesses in the professional hair and beauty industry have been significant … Continued

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to add fuel to any Valentine’s Promotions you’ve already got going. It’s the season … Continued

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to add fuel to any Valentine’s Promotions you’ve already got going. It’s … Continued

7 Tips To Increase Profits In Your Salon Or Spa This Winter

Winter can be one of your busiest times – especially in the run-up to the holiday season. However, it can also mean quiet times when the sales slump in January and February. That’s why in order to increase profits in your salon this winter, now is the time to start planning and using you salon … Continued

Fun Marketing Ideas To Boost Black Friday Retail Sales

In case you hadn’t realised it yet, Black Friday (November 23rd, 2018) is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities that will lead to increased retail sales. For the occasion, listed in this article are a few online and in-salon/in-spa fun marketing … Continued

What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I was being criticized. Today, I value mystery shops so much that I recommend they take place at least twice a month. So what changed?

How Much Salon Retail Products Should You Stock?

Have you ever asked yourself why you keep professional products in your salon? Or why it’s important for your business to sell retail? There is a simple answer. It’s because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows … Continued

The #SalonRetailWeek Industry Challenge: Winners Announced!

Did you know that 88% of salons are not actively promoting their retail to their clients? Or that even a modest increase in retail sales can push your profits up by 45%? We’re happy to share some of the results from the brand new industry challenge #SalonRetailWeek and of course, prize winners of the 2018 edition!