WHY Should Your Clients 'Care' About Your Salon Brand?

There’s a reason why many salon owners with a great location, a beautiful salon and high standards of service, look like they’ve got it all together but get stuck when it comes to making their marketing work. They struggle to explain what’s unique about what they do and why it should matter to their customers. … Continued

Bring Middle Eastern Luxury To Your Salon: Our Top 5 Salon Tips

  As the second most populous city in the prosperous United Arab Emirates, it should come as no surprise that Abu Dhabi is home to a large number of beauty salons. On a recent business trip to the city, the lovely Caroline from our training team here at Phorest had the opportunity to see what … Continued

How To Attract More Clients With Unique Halloween Salon Marketing Ideas

Now, I know we are still in September and it seems like Halloween is far away. But it really is amazing how quickly the weeks go by. So to make sure you are well and truly prepared for fright night this year, we thought we might put together some original Halloween salon marketing ideas. At … Continued

This Years Weird & Wild International Holidays.. And How Your Salon Marketing Can Capitalise On Them!

Christmas, Valentines Day, Easter…  Why wait for these holidays to come around in order to promote you salon? Every day there is some kind of holiday! I know, I know.. Most of these Holidays are utter nonsense: Ask A Stupid Question Day (September 30th) or Ship In A Bottle Day (October 4th). But some of … Continued

A Refreshing Look At Salon Customer Service In Just Ten Tweets

  Salon Customer Service.. Client Retention.. Brand Awareness..   These terms have been thrown around so much in our industry over the years, that they have  the potential to lose some of their meaning. But nevertheless, they do hold grave importance in the success of your business. Either way, sometimes it’s nice to take a glance … Continued

Why Phorest Is The Only Salon Software That Doesn't Allow Cancellations By SMS

Have you ever wondered why Phorest won’t make cancelling really convenient for your clients and let them text back after you have sent them an appointment reminder or confirmation? Many salon owners have and we here at Phorest get asked this question fairly regularly.

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t care about their loyalty cards and firmly believe it’s not making any significant impact on the profitability of their salon. Often it’s down to the … Continued

Start Getting your Promotions Underway with these Salon Valentine's Marketing Ideas

We all know Valentine’s day is a hot spot on your annual calendar.  You need to maximise on this opportunity. Now is the time to start prepping, not February 10th! Here’s some ideas for Salon Valentine’s Marketing…

SMS IDEAS – How World Egg Day and a Dictionary can make your Salon Money!

Firstly may I wish you a very happy International Vegetarian Day. I bet by the time you started reading this second sentence you were thinking, ‘That actually exists?’. It does. It’s today. In fact there are many days out there of importance for great causes or just plain good fun. The question is though have … Continued