Don't Get Caught In The Back To School Lull: Take Some SMS Action With These 8 Templates

3 min

Usually I am adamant that you should never do giveaways. But there are certain times of year when people just don’t have as much money as usual and late August/September is one of those times. So if you are going to do a giveaway during the back to school period – use it as an opportunity to fill out your spare capacity or introduce clients to new services so that they will come back later and pay for them!

The key is to take action quickly so that you fill out your book over the next few weeks. This is where SMS marketing is ideal. Here are some quick giveaway ideas that can have a positive effect on your business.

Beauty Salons or Spas

 <Client first name>, To celebrate the kids going back to school, if you book a full price Facial valued at £65 in the next fortnight we will give you a complimentary product worth £30. Call 02079009290

For those “look good girls” how about a package of services that you should be able to do in an hour.

Girls, wanna look fantastic? How about a Spray tan, Fingernail and Toe paint for just £35 instead of £55. Only 5 available so book now on 020754444512

For those “feel good clients” how about

 <Client first name>, Book a Hot Stone Massage and get a complimentary indian head saving yourself £30. Only 10 available so book now on 020754444512 to avoid disappointment

Nail Salons

 <Client first name> To celebrate the kids going back to school get the gels back on Gel/Acrylic nails usually £65 – Only £45 this week only – 10 slots available.

And how about this one where you can do the complimentary service while the gel is setting:

<Client first name> Book a Shellac 3 Week Manicure and get a comp Toe File and Paint free. First 5 people to call only 01253444556


<Client first name> To celebrate the kids going back to school we’re offering a fantastic 3 for 2 Sale in Waxing – Book 3 areas and get the cheapest free! One week only on 015446664


<Client first name> The kids are back in school so celebrate by picking up a Free Styling Product worth £25 when you book a colour this month in JOJOS 0207564545.

This is a great way of building retail sales. You need to get more great products into the hands of your customers so they can’t live without them when they run out. You could also offer a special half price on colour and just send it to people who have never had colour before. Just for this fortnight.

Hi <Client first name> So you always thought and talked about Hi-Lites. Well here is a one off promotion that is special to you. Book a full head of hi-lites and we will give you a complimentary restyle to go with your new look. Call 0207564545.

Hair and Beauty

As ever if you offer both hair and beauty – make September a cross polination month – and text a beauty offer to people who have only had hair services and vice versa.

<Client first name> The kids are back in school so celebrate by getting a free file and paint when you book a colour service this month. Call 02078978777 now as only 15 available 

<Client first name> The kids are back in school so celebrate by getting a Free Wash and Blow Dry with all Facials bought on a monday to wednesday this month. Call 02078978777

Happy texting


Sue Maguire is Sales and Education Director for, a leading salon software provider in the UK and Ireland.

Why not request a demo of our salon software today? We can help you get more clients, back more often spending more!

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