Where leaders love to learn

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection … Continued

Stepping Back from Your Business: Finding Freedom and Focus

How do you step back from the business and experience the freedom you need to focus on business strategy and growth?  I remember asking myself this many times when I owned my skin and beauty clinic. I loved it like my baby. However, being stuck in the day-to-day operations can feel overwhelming and often like … Continued

How Software Can Bring Your Spa to The Next Level

As spa management technology becomes more advanced than ever before, it can be difficult to know what exactly your business needs. With almost two decades of experience in the industry, Phorest has learned from experience what kind of features really make a difference to spa businesses across the globe. Not to boast, but we are … Continued

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social media should be an essential part of your business marketing strategy.  One of the first things that people do when they hear about a new … Continued

Three Client Experience Award Winners Tell Us How They Do It

Phorest has been sending out Client Experience Awards to salons, spas and clinics around the world since 2015. Still, the award season never loses its magic. Those of us inside Phorest watch with pride as it unfolds–the coveted window stickers adorning shopfronts, the cheerful mood on social media–as businesses from the US to Ireland and … Continued

Phorest is the Best-Loved Technology for Salon Today’s Top 200 Salons

Every year, thousands of salons across the country apply for the chance to be honored with a Salon Today 200 Award. As one of the most sought-after awards amongst salons and spas, Salon Today 200 honors the best of the best of the industry in North America, celebrating those going above and beyond in salon … Continued

Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

As a spa business, you positively impact the health and well-being of your clients every single day; it’s your specialty. Does your ethos of wellness extend to our planet? We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being … Continued

Grow Your Salon Revenue With These Top Tips!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of the powerful Client Reconnect tool! Whatever your situation, rest assured that Phorest has the tools to help you create new revenue streams. Superboost … Continued

Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specializing in sustainability for over a decade, Tate’s talk focuses on how sustainability isn’t just better for our planet, but better for profits, too. … Continued