Where leaders love to learn

Phorest FM, The Salon Owners Podcast: The Best Of 2018

The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards … Continued

Phorest FM, The Salon Owners Podcast: The Best Of 2018

The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards … Continued

Countdown To Christmas: Mimosa Beauty’s 25 Days Of Gratitude

Holiday madness. Often, in the run-up to Christmas, we forget to take time for ourselves: to breathe and care for our mental health. The ‘jolliest’ time of the year, for many, is also one of the most stressful. So when we got news that salon owner and two-time Phorest FM guest Jennie Lawson’s ’25 Days … Continued

7 Tips To Increase Profits In Your Salon Or Spa This Winter

Winter can be one of your busiest times – especially in the run-up to the holiday season. However, it can also mean quiet times when the sales slump in January and February. That’s why in order to increase profits in your salon this winter, now is the time to start planning and using you salon … Continued

The Salon Owners Summit 2019 Agenda Has Been Revealed!

The moment you’ve all been waiting for has arrived – we’re pleased to finally announce the Salon Owners Summit 2019 agenda! Looking forward to seeing you all in Dublin!

Failing Salons: 5 Warning Signs & Fixes For Continued Success

It fascinates me when I see two seemingly identical businesses in completely different financial positions. While one flourishes, the other flounders. Oftentimes, a little probing into failing salons will reveal that the differences come down to the systems and processes in place. Fortunately, when things start going wrong, there are warning signs that every salon, clinic & … Continued

Albie X Cortes To Speak At The Salon Owners Summit 2019!

Have you booked your ticket yet? Hurry – the Salon Owners Summit 2019 is now just 55 days away! Fifty five days before one of the most talked about and innovative events in the hair and beauty industry in Europe as well as further afield returns for a fifth edition. Our aim is simple: we … Continued

Introducing Phorest’s Email Marketing Editor Complete Redesign

Dear hair and beauty industry professionals, I’m guessing things are beginning to get busy for you as the build-up to Christmas gets underway! Our goal with Phorest has always been to provide independent salons with the best salon marketing tools in the world – tools that were traditionally reserved for only the biggest salon chains. And … Continued

Fun Marketing Ideas To Boost Black Friday Retail Sales

In case you hadn’t realised it yet, Black Friday (November 23rd, 2018) is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities that will lead to increased retail sales. For the occasion, listed in this article are a few online and in-salon/in-spa fun marketing … Continued